IBAs accomplish this through three primary focus areas:
1. Public education about the greater overall value local independents often can provide (even when they are not the cheapest) as well as the vital economic, social and cultural role independent businesses play in the community.
2. Facilitating cooperative promotion, advertising, purchasing, sharing of skills and resources and other activities to help local businesses gain economies of scale and compete more effectively.
3. Creating a strong and uncompromised voice to speak for local independents in the local government and media while engaging citizens in guiding the future of their community through democratic action.
Obviously, NABC sinks or swims by being independent and locally oriented, and we have pledged support by joining New Albany First. Happily, the approaching holiday season provides a perfect opportunity to put principles into action.
We all know that “Black Friday” (Nov 25) is the biggest sales day of the year for big boxes and multinational chain stores -- the ones where the money leaves town for corporate headquarters worldwide.
NABC aims to join in the fun on Plaid Friday this year. First and foremost, we remind you of the intent:
Instead of Black Friday it’s PLAID FRIDAY! Shift Your Shopping and wear plaid as you shop on Friday to remind yourself and others to make the 10% Shift. The 10% Shift encourages you to shift 10% of your holiday purchases from non-local businesses to Local Independents (also called indies or locally owned and independent businesses). Making the shift to local independents is one way we can build sustainable economies and create jobs in our local community.