Saturday, March 31, 2012

Great reading: "The Beer War on American Soil."

Thanks to BC for the link.

The Beer War on American Soil, by Wolf Richter

Disclosure: I love beer. Particularly certain kinds of what the industry calls craft beer. I’m a sucker for a good IPA, or an amber, or a pale ale. For special occasions, there is the expensive stuff. If I’m traveling, I try to discover local brews. And the first swig is one of the simplest great pleasures in life. But for now, I’ll stick to the numbers. And they’re morose for the US beer industry. Yet there is an astonishing exception: craft brewers.

No comments: