Thursday, March 15, 2012

More on the Beer Bloggers Conference, and a rundown of sponsorship opportunities..

Beer Bloggers Conference 2012 will take place July 13 - 15, 2012 in Indianapolis, Indiana. Yesterday I received an update, and it is reprinted verbatim, followed by a mailing I received a couple of months ago detailing the price structure of the conference's sponsorship levels, which I believe amply assists in explaining the presence of entities like Goose Island and Leinenkugel on the agenda.


Hello Beer Bloggers!

We have some exciting additions to the Beer Bloggers Conference agenda.  Get over to our site and check it out!
The latest news is that this year’s conference will include a visit to the 17th Annual Indiana Microbrewers Festival, sponsored by the Brewers of Indiana Guild.  There are over fifty brewers who will be in attendance at this festival and we are excited that bloggers will have the opportunity to check it out during the conference.

Your conference registration includes not only the festival, but also delicious food and beer tastings.  Friday’s dinner will be at the Tomlinson Taproom, which features 16 Indiana beers on tap at any given time.  Lunch on Saturday will be with the Jacob Leinenkugel Brewing Company, which will share a sampling of its wide array of beers, focusing on their popular Big Eddy line-up, like Big Eddy Russian Imperial Stout and Big Eddy Wee Heavy Scotch Ale.  Dinner Saturday after the Microbrewers Festival will be at Monarch Beverage – one of the nation’s largest beer/wine warehouses with over 1 million cases of beer.

So now that you’re thirsty, don’t forget to take a peek at the agenda.  We are honored to have Garrett Oliver of Brooklyn Brewery and author Randy Mosher joining us as keynote speakers as well as Julia Herz of the Brewer’s Association to give the opening remarks on the state of beer.There are still spaces available for the pre-conference excursion to Chicago, which will include visits to Goose Island and a number of other Chicago area brewpubs, as well as lunch at Lafayette Brewing Company on the way to Indianapolis.
If you haven’t registered already but you’ve made it this far down the email and are getting excited – well, what are you waiting for?  

Register online now You can check out which of your blogger friends have already registered on our List of Conference Attendees.
As always, please let me know if you have any questions.  Hope to see you in Indy!

The following is self-explanatory. Obviously, if you are considering a last-minute sponsorship, and as evidenced above, some categories have been sold. Fortunately, I have the feeling that if there's an extra wad under the floorboard, you can probably negotiate participation.

---

2012 Sponsorship Opportunities

About the Conference

The International Beer Bloggers Conference is a unique opportunity to connect with the “new media” of beer. Beer bloggers are more than just enthusiastic about their beer experiences. They are actively socializing their experiences by publishing their thoughts on the Internet. There are almost 750 “citizen” beer bloggers in North America and approximately 130 are expected at the 2012 Beer Bloggers Conference, with hundreds more paying attention online.

Elite Sponsorship ($20,000)
Elite Sponsorship is a unique category that provides half of the sponsorship funds to bloggers as a stipend to offset the cost of their attendance. The stipend fund pays the registration fee of up to 100 attending citizen beer bloggers. Elite Sponsors win via a) promotion of the stipends by the conference itself, including
two direct emails to our worldwide list of bloggers, two blog posts, and multiple Tweets, b) connection to the attending bloggers, c) requirements for minimum posts, and d) Premier Sponsor benefits as below (with an extra registration). If you are interested in Elite Sponsorship, please ask for our separate Elite Sponsor
document.

Grand Sponsorship ($10,000)
• Opportunity to organize a special program, such as: participate on a panel or other content session, approved by conference organizers, that highlights your business; sponsorship of a Beer Blog Awards; giveaway promotion; etc
• Staff a table (and optionally pour your beers) during Meet the Sponsors on Friday
• Sponsor listing and logo on website; highlighted in pre-conference packet sent to participants; hang banner at the conference; and recognition during the event
• One blog post on the BBC site and multiple Tweet about your company or organization
• Includes two conference registrations

After Hours Party Sponsorship ($7500) – one available
• Provide beer for an After Hours party Friday from 9:00 to 11:00 PM
• Opportunity to address all participating bloggers during the party
• Sponsor listing and logo on website; highlighted in pre-conference packet sent to participants; hang banner at the conference; and recognition during the event
• One blog post on the BBC site and multiple Tweets about your company or organization
• Includes two conference registrations

Dinner Sponsorship ($5000 plus cost of dinner) Sold
• Provide beer for one of two conference dinners, either at the host hotel or elsewhere
• Sponsor is responsible for handling all dinner arrangements
• Opportunity to address all participating bloggers during the dinner
www.BeerBloggersConference.org info@BeerBloggersConference.org
• Sponsor listing and logo on website; highlighted in pre-conference email to participants; hang banner at the conference; and recognition during the event
• One blog post on the BBC site and multiple Tweet about your company or organization
• Includes two conference registrations plus multiple invitations to your dinner

Lunch Sponsorship ($5000 plus meal costs)
• Provide beer for a conference lunch, either at the host hotel or elsewhere as you choose
• Sponsor is responsible for handling all lunch arrangements
• Opportunity to address all participating bloggers during the lunch
• Sponsor listing and logo on website; highlighted in pre-conference email to participants; hang banner at the conference; and recognition during the event
• One blog post on the BBC site and multiple Tweet about your company or organization
• Includes two conference registrations plus multiple invitations to your dinner

Premier Sponsorship ($4000)
• Staff a table (and optionally pour your beers) during Meet the Sponsors on Friday
• Sponsor listing and logo on website; highlighted in pre-conference packet sent to participants; hang banner at the conference; and recognition during the event
• One blog post on the BBC site and multiple Tweets about your company or organization
• Includes one conference registration

Event Sponsorship ($1000)
• Staff a table (and optionally pour your beers) during Meet the Sponsors on Friday; this is the least expensive option to be able to pour more than one of your beers for all conference participants
• Does not include conference registrations

Live Beer Blogging Sponsorship ($400)
• Bloggers will have five minutes to taste, review, and blog or Tweet about one of your beers
• You will reach 10 tables of bloggers with about six to eight bloggers per table
• Does not include any conference registrations but you must have someone present to pour


1 comment:

Rooflights Dublin said...

In 2011, 74% of attendees at the canadian Beer Bloggers Conference in Edmonton rated the experience “outstanding” (5 out of 5). We hope to replicate that in 2012 in Leeds and, with the generosity of sylvester, you don’t have much reason not to attend!
Continental Treat Fine Bristo