Thursday, March 27, 2014

Allan's beer pusher in Moscow, Part One ... the plastic bottles.





From Moscow, my old buddy Allan Gamborg writes:

In my local market, a guy has set up a booth selling beers from about 20 different microbreweries from Moscow, and the towns around Moscow. He sells both bottles and on tap in 1 liter plastic bottles filled on the spot. Around 6 pm there is always a line of men after work. He also sells dried fish. Wonderful place. Beer is not so good though, at least not to my taste. For some reason, most of the beer is pale ale or stout. Well. I'll make some better photos next time I'm there if you want some inspiration on how to run your business.

PS – It probably cannot match the place we visited out of town, in 1999, on the way home from my dacha. Not much can.

He's referring to this.

It was the quintessential roadside beer stand, the mysterious local brewery’s de facto open-air tap room, nestled under the welcomed shade of trees in a farmyard littered with puddles, chicken droppings and fish bones, where a lady poured beer from a rigged faucet attached to a single keg, minus the needless expense of extras like refrigeration or television advertising.

At her disposal were six mugs, a basin of well water for rinsing them, and a bowl of rubles for making change. A half-liter of draft beer cost 25 cents, and the origin of the bones was revealed when I offered her a 20-ruble banknote for two beers, and in lieu of coins, she offered two small, leathery smoked fish in return.

I've actually been working on an updated version of this tale of Americans and Danes in Russia back in '99, and am considering publishing it at LouisvilleBeer.com as a multi-part Potable Curmudgeon column. But before that ... what is it about fish and beer in Russia, anyway?

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