Monday, March 24, 2014

The PC: Swill in the Time of Pornadoes.

(Published at LouisvilleBeer.com on March 24, 2014 ... it's a reworking of a piece originally posted at NA Confidential)

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Swill in the Time of Pornadoes.

I suppose we might consider the breathtaking, cosmic significance of Oberon Day, and the joy of warm-weather beer arriving to crowd store shelves long before it should ever matter climactically, during a frigid March week, primarily because craft beer now insists on being just as vapid as the rest of corporate America.

But since this one paragraph already constitutes rhetorical overkill, let’s move on to what used to be the unquestioned highlight of spring, namely the illicit consumption of wretched swill.

Specifically, it was a long-anticipated spring weekend, planned for weeks amid bursts of testosterone-laden impatience ...

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