Wednesday, August 01, 2012

Baylor on Beer: "The World According to Spike," at

Might as well be set in the present time. Craft beer evolves, but swill -- well, it never changes, does it?

The World According to Spike

I was looking through some old files and discovered the following essay, which was written … well, you’ll just have to read it first, and then I’ll reveal the date.
“Rog, the beer business just isn’t fun any more. This used to be a people business. Now it’s all about market shares and buy-outs.”
–Spike (the fellow on the beer truck)
“Of the displacement of dignity by merchandising that trivializes, there is no end.”
–George Will (the syndicated columnist)

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