From Madison's local media:
The best of the best from the 2012 Great Taste of the Midwest beer festival, by Robin Shepard (Isthmus/Daily Page)
... The festival continues to grow and bring in new participating breweries. Among those this year was 3 Sheeps Brewing of Sheboygan. Co-owner James Owen brought three beers to the festival: Rebel Kent the First amber ale, Really Cool Waterslides IPA, and BAAAD Boy black wheat. "This is unbelievable; this is the biggest festival we've been to so far, and we feel a little unprepared," Owen said as he looked at the crowd streaming in from the entry gate. The 3 Sheeps Brewery opened only a few months ago in Sheboygan, and its beers have only been available on a very limited basis, something that he hopes to soon change.
And, from a visiting New Englander:
A Boston Beer Drinker Goes (Mid)West, by Lee (beermebartender blog)
... When he informed me that there was a festival in Madison so popular that tickets could only be acquired in-person at some podunk liquor stores in WI or through an old-school mail-in lottery, I wrote my check immediately (but didn’t mail it until the specified date since all entries must be postmarked on the date indicated by the festival organizers. The devil’s in the details!). I won the lottery, and then 8 weeks later when Great Taste rolled around, I won the lottery again.