|From the glorious article.|
The Pour Fool induced a Vulcan mind meld, and now the contents of my own cranium have been reproduced in full, living color -- except, of course, the Pour Fool wrote these inspiring words himself.
He just might be my favorite living beer writer.
FUCK Budweiser: Your Basic Early Morning, Fed-Up Rant, by Steve Foolbody (The Pour Fool)
People don’t come out of the womb with a hankerin’ for Budweiser. Kids, in particular, love big flavors. They grow up eating nachos and Cheetos and burgers and pizza…NONE of which leads logically to drinking watery, flavorless adjunct Pilsner, that is so swamped by those food that you might as well be drinking water. People are programmed to drink BudMillerCoors. They find it in their family fridge and watch Mon and Dad and their uncles and aunts mindlessly slugging the stuff down and think, “That’s what beer is“. That knee-jerk repetition kept those wimpy-ass beers unchallenged for over a century…until beers with real flavor came along and craft brewing flourished and people found out, “Hey! I don’t have to settle for that insipid shit, anymore!” And AB/InBev is on the way out and they don’t even know it because we like these new, carefully crafted, great-tasting beers BETTER…and we are NEVER going back.