I wrote these words when Cutters Brewing Company ceased operations last March.
In any quasi-free market (whatever that means), there'll always be an attrition rate, and for a wide and staggering number of reasons ... I'm intimately familiar with this reality: "A tightrope of location, distribution, marketing and operations must be walked." You say that production scale and distribution will be the answer? Maybe it will, but .... the death of a brewery is a death in the family.
These sentiments come back to me as Tom Hynes of Three Pints offers this classy send-off, which I reprint here in its entirety, drawing from it one crucial point:
"For breweries where distribution is a key part of their business model, the increased competition has been tough."
Three Pints Brewing Co. - Martinsville
January 18th, 2016
It with with much sadness that I announce the closure of Three Pints Brewing Company, effective immediately.
It has been a great run, starting in 2010 when we opened the brewpub in Plainfield, to the opening of our production brewery in Martinsville in 2014. As you know, the craft brewing industry has boomed during this time, with many new breweries opening and many exceptional beers being brewed, especially in Indiana. This is great news for all of us craft beer lovers! In general it is also great news for our industry, as it has raised the public's awareness of craft beer, chipping away at the mega-brewery market share. But for breweries where distribution is a key part of their business model, the increased competition has been tough.
Although this is a sad day, I have a lot to be thankful for.
First and foremost I want to thank all of the incredibleThree Pints fans in Plainfield, Martinsville, and across the state who supported us, inspired us, and most of all, became lifelong friends. I am honored and humbled by your tireless advocacy, and will treasure the many memories. THANK YOU!
I also want to thank the city and the people of Martinsville for the warmest welcome and continued support a business could ever ask for. I've made plenty of mistakes in this business, but choosing Martinsville when we expanded was not one of them.
Finally, I want to thank all of the wonderful, hardworking, and loyal employees I've had the privilege to work with over these years. I will miss your daily humor and companionship.
It's been a fun and rewarding ride, and I truly feel blessed to have been part of Indiana's craft beer community. Drink Indiana!
Owner, Head Brewer
Three Pints Brewing, Co.