Thursday, January 28, 2016

"Brewers of Indiana Guild launches official Indiana beer app and “Bicentenni-Ale” program."

I'll allow the press release to speak for itself. Big thanks to the BIG board members and staff who've made these developments possible. By the way, Winterfest is sold out. 

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Brewers of Indiana Guild launches official Indiana beer app and “Bicentenni-Ale” program

Projects coincide with state’s 200th anniversary and growth in brewing industry

INDIANAPOLIS (1/27/2016) – Brewers of Indiana Guild, the non-profit trade association that represents the state’s 120+ breweries, has launched two new initiatives to promote the Hoosier brewing industry.



In an effort to increase the use of Indiana-grown ingredients in its members’ beers, the Guild has created a program called “Bicentenni-Ale”--the name is a nod to Indiana’s 200th anniversary--which is focused on encouraging Indiana brewers to use ingredients sourced from Indiana. The project has been officially endorsed as a Bicentennial Legacy Project by the Indiana Bicentennial Commission.

The Guild is providing member breweries with a list of maltsters, hop growers, and other local ingredients providers and is encouraging brewers and suppliers to connect and collaborate on Indiana-focused beers.

“We’re seeing commercial traffic in local malt and hops that didn’t exist even 5 years ago,” says Jeff Mease, owner of Bloomington Brewing Company (est. 1994) and Chairman of the Guild’s Bicentennial Committee. “Indiana-grown fruits have lots of potential as inputs, too: At BBC we are in our third year of brewing a seasonal Persimmon Ale, and it gets more popular every year.”



The Guild has also released the official Indiana beer app--simply called “Drink Indiana Beer” -- to promote and support Indiana’s beer community. The app, available for both iOS and Android through the App Store and Google Play, respectively, offers turn-by-turn directions to all of Indiana’s breweries, as well as info on events like the 8th Annual Winterfest this Saturday at the State Fairgrounds, which will feature more than 85 Indiana breweries. Brewers of Indiana Guild will also release its first annual Indiana beer guide magazine in May.

“Indiana’s brewing industry has grown rapidly, and it’s our mission to help promote our brewers and give them access to resources to continue to brew and sell great beer,” said Rob Caputo, Executive Director of Brewers of Indiana Guild. “We’re excited about growing and adapting with the industry.”

Indiana’s brewing industry had an economic impact of more than $1 billion in 2014 and employed nearly 8,000 people full-time, according to the national Brewers Association.


About Brewers of Indiana Guild: Brewers of Indiana Guild was organized in 2000 to provide a unifying voice for the craft breweries and brewpubs of Indiana. We promote public awareness and appreciation for the award-winning quality and variety of beer produced in Indiana, advocate for favorable regulatory treatment from state and federal agencies, provide support to 120+ breweries throughout the state, and, along with the City of Indianapolis, co-own Tomlinson Tap Room, where you’ll find only Indiana beers all the time. For more information, including links to download the official Drink Indiana Beer app, visit drinkIN.beer.

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