Sunday, August 02, 2015

It's the "S" word again as Julia Herz weighs in on women in beer.

You might think I've been on a tangent this year.

You would be right. Here's a six-pack of my annoyance with sexism in beer.

Julia Herz has written a timely piece on the topic, one I suggest all brewing industry peeps read.

Julia Herz is the Craft Beer Program Director for the Brewers Association and co-author of the Beer & Food Course. Julia is a life-long homebrewer, BJCP beer judge and Certified Cicerone®. Despite her extensive experience, she will always consider herself a beer beginner on an unending journey to learn more about craft beer.

I especially like her conclusion.

Let’s challenge today’s generation of brewers and those to come: May we all be a part of setting new standards of marketing that broadens beer’s customer base.

As I've tried to mount an independent campaign for mayor of New Albany, it has become obvious that the notion of "challenging" anyone to learn or adapt is becoming increasingly archaic. In broad terms, America is far more about pandering than challenging. Improvement takes thought and hard work. Many breweries are putting in the legwork, but others aren't.

We can be better, people.

Weighing in on Women and Beer, by Julia Herz (Craft Beer Dot Com)

Craft Beer Doesn't Need Sexism--It Needs Women

It’s time to share some personal thoughts on a theme I seem to speak to on a weekly basis: women and beer. In light of the recent Bud Light #UpForWhatever campaign, which included the tagline, “The perfect beer for removing ‘no’ from your vocabulary for the night,” the topic has surfaced once again—and the conversation is spilling over into the craft beer world.

Beyond the general topic of women and beer, the specific topic of sexism is a subject both in beer and beyond. As Bay Area writer and bartender Jen Muehlbauer told recently, “I can cite examples of sexism both extreme and subtle in the beer industry, but so can any woman in any industry. I don’t think beer in particular has a woman problem so much as Planet Earth does.”

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