We're Only in It for the Money: Gravity Head 2015 has arrived.

This weekend's weather looks to be cold, and that's a wonderful forecast.

Gravity Head 2015 opens at 7:00 a.m. on Friday, February 27 at NABC's Pizzeria & Public House. For the second time, there'll also be a special Sunday observance at Bank Street Brewhouse (see below).

Following are two articles to help make sense of the institution, as well as links to relevant information.

A particularly relevant note for those planning to visit during Gravity Head's month-long run: Plan your evening and arrange transportation at the conclusion of your gravity session, or have a designated driver. We can help you call a taxi … and be aware that both UBER and LYFT serve the Pizzeria & Public House from many metro locations.

First, beer writer Kevin Gibson.

As craft beer popularity rises, New Albanian’s Gravity Head enters 17th year, by Kevin Gibson (Insider Louisville)

It’s 2015, and so-called “craft beer” has never been more popular, with barrel-aged, big-bodied, high-alcohol brews leading the way.

But rewind 17 years, and we can revisit the humble beginnings of a mini beer festival that happens annually, right under our noses. That celebration of beer is called Gravity Head, and the 2015 version begins Feb. 27.

Here's my take on the local angles of Gravity Head.

The PC: Happy Gravity Head!

Gravity Head is hard to explain, and I’m proud of the obscurity.

In my view, the fundamental difference between Gravity Head and other beer festivals is that from the very start, when we decided to have a second Gravity Head in 2000, we had no idea as to what the “proper” organization of a beer festival entailed. Conventional wisdom utterly eluded us, for which I remain eternally grateful.

The following links contain most, if not all, of what you might need to know.

Gravity Head 2015 starters and lineupdate page … what’s on tap? (as selections change, they'l be listed here)

Link to the Daily Gravity Form (2015 official program, u-print only)

2nd Annual Gravity Head Hangover Hoedown at Bank Street Brewhouse is Sunday, March 1 (a full slate of guest beers, NABC beers, vegan food from VGrits, the Bloody Mary bar and music, wrapped together to benefit the Uplands Peak Sanctuary)

First-ever Oaktimus 22-oz bomber release is at BSB on Sunday, March 1 (available for carry-out at BSB on Sunday)