Thursday, February 12, 2015

Trojan Cigar?

At first it seemed like a nice, conventional public courtship among capitalists.

Anheuser-Busch interested in buying Tampa’s Cigar City Brewing, by James L. Rosica (Tampa Tribune)

TAMPA — If you can’t beat ’em, buy’ em.

Despite its snarky Budweiser ad during the Super Bowl poking fun at craft beer, Anheuser-Busch has been steadily buying craft breweries around the country.

Could Tampa’s own Cigar City Brewing be next?

Founder and owner Joey Redner on Friday confirmed that the beer company’s representatives have reached out to him about buying his Tampa-based business.

Of course, every article in America must include those accursed words. Damn it, Rosica, STOP "REACHING OUT" BEFORE I TEAR OFF YOUR ARM."

Meanwhile, Cigar City's owner says it's much ado about nothing, and all he wanted was a chance to drink some nice Scotch on the monolith's tab.

Cigar City selling to Anheuser-Busch? Not likely, owner says, by Laura Reiley (Tampa Bay Times)

TAMPA — It's a tempest in a beer can. At the end of 2014, Anheuser-Busch InBev purchased 10 Barrel Brewing Co. of Bend, Ore. In January, it announced it was purchasing Seattle-based Elysian Brewing Co. And now Anheuser-Busch, the world's largest brewer with 25 percent global market share, is sniffing around Tampa's Cigar City Brewing.

Joey Redner, the founder and owner of Cigar City, says yes, he took a meeting. But he says local beer drinkers shouldn't be worried.

Perhaps Redner saw the Pour Fool's open letter.

Cigar City vs. AB: An Open Letter to Joey Redner, by Steve Foolbody (Pour Fool)

 ... Sooner or later, some brewery owner is going to stare down the barrel of one of those prohibitive buy-out offers from Anheuser Busch or AB/InBev or whatever that pack o’ vermin is calling itself this week and they’re going to think beyond the planetary-scale impact such dollars will have on their own bank accounts and realize that pulling the trigger on this deal, while making that villa in the Bahamas a lot more feasible, is also going to sentence them personally and their staffs to forever being considered sell-outs and greedheads and douche-nozzles by many, many of the same people they saw come into their taprooms and growler stations when they were just starting out. It will permanently remove them from serious consideration when American craft beer fans speak of the country’s great breweries. Because the instant the last curlicue at the end of their signature trails out on that sales agreement, that brewery is no longer a part of that booming American phenomenon called “Craft Beer”. It cannot be. Because it is now nothing more than a regional outpost for corporate greed, bean-counting, arrogance, and Money Is Everything thinking.

Beautiful: "Pack o’ vermin."

So true ... so true.

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