Pete Coors 2: "We bought a craft brewery in Georgia" and can Keystone it as we please.

The Denver Post's Jeremy Meyers does a truly masterful job in helping swill scion Pete Coors portray himself as a doddering incompetent, as in the previous excerpt.

However, in the passage below, Coors makes quite plain certain truths about the nature and reality of craft: Once his "crafty" DNA (even HE knows the difference) is spattered on 'em, they're damaged goods, in spite of what shoe-gazing beer narcissists insist as they suckle at the Bourbon County teat.

Read as Coors speaks of craft beer acquisitions as though they were baseball trading cards, and imagine him confiding in his fellow monopolists during the annual sex on the beach beer baron confab that if Terrapin doesn't work out, he'll just toss it on the remainders table.

Pete Coors is a windbag and a has-been. I'm not sure what it says about you if you give him (or AB-InBev) your money.

But he appreciates it, thank you very much.

Pete Coors, big beer industry continues to grapple with craft beers, by Jeremy Meyer (Denver Post)

 ... (Pete) Coors said to continue to be fresh, the company is looking at developing more new beers, looking at the possibility of acquiring more breweries and even pushing its new cider brands. He mentioned the 2009 purchase of Terrapin Beer Co. in Georgia as one experiment.

“We know a lot about brewing crafty beers and we are looking at new things all the time,” he said, adding that Colorado Native and Batch 19 have been popular additions. “We have a whole portfolio. Anheuser-Busch has a huge portfolio. They have acquired Goose Island and others. We bought a craft brewery in Georgia, Terrapin. We are a minority interest, which isn’t working out the best. So we are learning about that. And we have a growing cider brand.”