Wow, really? A philosophy of locally brewed craft beer? At a pub? Why would you do such a thing?

“Nothing strengthens your resolve more than people telling you that it’s not going to work.”

Boy, don't I know it.

This timely essay tells the story of how Standard Tap and Johnny Brenda's, two Philadelphia pubs, embraced the notion of locally brewed craft beer not as a gimmick, but as a philosophy.

And yes, there were haters, including "distributors, non-local breweries, and extreme beer enthusiasts." Read it and weep ... for the misguided among us.

Slinging the Local Suds, by Jared Littman (Philly Beer Scene)

Philly imports the best beers from around the world. Some are found in the country of production . . . and Philly. Beer geeks travel from afar to get their hands on West Coast brands that make Philly their only East Coast stop. Why would anyone open a bar in Philly that closes their taps to these treasures?

Why would you do such a thing?