Most important to me is her view of the demographics involved (her words):
To make this event a success – it is important that everyone “looks at the big picture”. The goal of this beer walk is to get the younger generation to want to visit New Albany “as a whole” – to make it a destination similar to that of Bardstown Road. In order for this to happen, the bars participating will need to be excited about it!Jala has the plan together, and here are preliminary details. I concede that the date coinciding with Brew at the (Louisville) Zoo is inconvenient, but to be truthful, summer weekends tend to be booked from May through October in recent years. NABC will be participating in "NA 1 Night Stand" in a yet-to-be-determined fashion, hopefully with an outdoor party to serve as the trial run for similar events coming in September and October.
Event: The NA 1 Night Stand -- "Check 'em all before you fall"
Start Time: Saturday, August 29 at 3:00 p.m.
End Time: Sunday, August 30 at 12:00 a.m.
Where: Downtown New Albany
"The 'NA 1 Night Stand' is a one day welcome or reintroduction to downtown NA and all of the redevelopment that has been taking place. Join us on August 29th for a 'Beer Walk' different than anything NA has ever seen. Beer Olympics sign in begins at 3:00pm at Steinert's.
"Participating establishments will be featuring drink specials, food specials, and other attractions such as live music throughout the entire event day. Raffle prizes will be awarded throughout the day thanks to many local sponsors!"