Reclaiming the horse racing biz with cheap, bad beer from multinational swill merchants.

Rick at The 'Ville Voice blog pointed to this story:

Cheap Beer — Is it enough to get you back to the track for night racing? [Churchill Downs]

The horse racing business in Kentucky is struggling, and the demographic for racing at places like Churchill Downs is shrinking. The most recent Kentucky General Assembly has spent time considering these issues in the context of competition from Indiana casinos and other vestiges of entertainment in surrounding states.

The track recently unveiled its first-ever night racing, and opening night was far busier than expected. The track apologized and vowed to do a better job by including "cheap beer" and shorter lines, and last night, the big promotional item was dollar Budweiser Selects.

So, to prove the importance of Churchill Downs to the local/state economy, the track's concessionaire features cheap beer from a multi-national brewing company headquartered in Belgium.

That makes sense, doesn't it?