Wednesday, January 03, 2007
Velocity returns with more on the wonders of light beer ... c'mon, is Miller paying for this?
When last we peeked into the world of Velocity, the Courier-Journal’s weekly ad-driven alternative wannabe corporate paean to cluelessness as a demographic preference – a place where relevance crawls off to die – it really wasn’t pretty.
Dec. 21, 2006: Velocity on beer: It's like Jerry Falwell on morality.
(Wait … “wasn’t pretty,” mumbled the Curmudgeon. Didn’t I just see that phrase somewhere earlier today … it’s Wednesday … ohmigod … )
January 3, 2007: Lighten Up: We went into the light beer fray to bring home the scoop on the best low-calorie options, by Danielle Bermingham.
In the interest of keeping you January resolutionaries on point and in pints, I've adjusted my taste buds to hunt for a light beer with taste. I won't lie to you; it wasn't easy, and it wasn't pretty. It was, however, quite filling, despite claims to the contrary.
Although it’s hard to say it while keeping some semblance of a straight face, the article isn’t as bad as it might lead one to believe given the mixed metaphor of a banner.
Scoop? That’s for ice cream writing, but at least the staffer approaches her chosen task, an utterly thankless one, with requisite disclaimers, and concludes with this:
It's important to remember that light beers are generally only saving you 30-60 calories per beer. Unless you plan to get blotto, maybe a couple of good beers are worth the extra 60 calories. Live a little.
I could have told her, and saved the 1,000-word slog: Lite never makes right.