Dave, on the conclusion of DaveFest 2006.

Dave, the DaveFest 2006 honoree, has decreed that his namesake festival is officially over – and so it is.

Here are Dave’s thoughts on the matter, as copied from his blog.

Speaking for myself, I’m delighted that a concept so nebulous at the outset managed to come together, providing overdue recognition for Dave as a loyal customer, and also giving us a platform from which to expand the idea in years to come.

As for the selection process for next year’s customer appreciation festival, I’m considering various options. I’d like to make it into a contest to be held around Christmas, during Saturnalia, so as to allow sufficient time for preorders of hard to find beers.

It was great fun, and thanks to Dave for his graciousness in being the first.

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fresh out of fat ladies, so i sang myself

Okay, it's over. I have declared it to be so.

The last pint poured during DaveFest 2006 was a Rogue Smoke (230), and it was yummy. The festival is now over.

Sure, that last keg of Rogue Smoke is still on, but it's the last of the special-order beers. Guinness and Smithwick's are still on, but they're always on. If I waited for those two to run out then DaveFest would last for a year.

Hmmmm, The Year Of Dave ...

Nope, too late. I have declared it to be over.

More than that, even. I've removed the little DaveFest thingies from the beer board, and I've stolen the DaveFest sign that hung at the Rich O's front door.

No going back now.

Now is as good a time as any. I've never hidden the fact that, for me, the whole point of the thing was to give Roger a reason to bring back Rogue Chocolate Stout. Well, he did bring it back. And now it's gone. It must have blown sometime on Monday. To have the thing drag on when the star of the show is gone just wouldn't seem right.

Besides, and speaking of the star of the show, I'll be in Chicago for the next few nights. What's a DaveFest without a Dave? A ThatOneDudeFest?

So, it's over. And I have a few closing remarks.

For Roger, and for the regulars at Rich O's, and for the strangers and idiots that have come in over the last 6 weeks, DaveFest has either been a pleasant diversion, or a cruel joke, or whatever. For me, for me it's been a singular honor. I send my heartfelt thanks to everyone involved. From Roger, who had the idea in the first place, to Tony, who did the artwork, to Tim, who made the shirts, to all of the bartenders, and to all of my friends and family members who came in and treated the thing like it was real, I am eternally grateful.

And that goes double to everyone who bought a DaveFest shirt. Take care of those things. They're collectors items now.

Roger has indicated that he may have more of these customer appreciation festivals. I hope that he does. I also hope that whoever gets picked for the honor always takes it seriously and appreciates it as much as I do.

This was the first one. The first one at Rich O's, and the first one like it anywhere as far as I've been able to determine. DaveFest 2006 made news on beer sites all over the country. I hope the concept catches on. People everywhere should have the opportunity to receive this type of honor.

Like I said, this was the first. And because it was the first, there were some kinks. If, next year, there's going to be a TimFest or a Bobfest or whatever, what can be done to make things go more smoothly? I have some ideas.

1. Beer

The next honorees should really take their time in their beer selections. I really just kind of threw my list together because I didn't think it would ever really happen. The next people won't have that excuse. They will know that Roger doesn't fuck around when it comes to beer. I should have known this myself.

2. Advertisement

DaveFest 2006 was advertised in two places: my 'blog and Roger's 'blog. No matter what Roger and I might like to think, there are better ways to get the word out. I'm envisioning a sign on the wall at Rich O's, a big sign with 180 days until MargaretFest or whatever. A countdown sign. Get people wondering about the thing well before it happens. DaveFest came as a surprise to nearly everyone. In fact, on the day before it started, one of the bartenders still hadn't heard of the thing. There should be flyers at the bar at least a couple of weeks in advance.

3. Beer Again

This year, the two Rogue kegs were two weeks late. This wasn't really the fault of any one person or organization, it was more of a cluster-fuck designed by the universe to screw with me. This is something that should be watched more closely in the future.

4. Shirts

The shirts were a fantastic thing, but they were too late. We waited too long to do the artwork, and that meant that the design got to the t-shirt guy too late. So I missed out on having DaveFest shirts for the opening weekend. And now I'm left with $300 worth of shirts that may never sell.

5. Beer Menus

Usually, when Roger has his beer festivals, there'll be special Beer Menus made up that list each of the beers along with a brief description. I'd thought about doing this for DaveFest, and I'd even talked to Roger about it. Well, I dropped the ball. I kept putting it off, and I just put it off too long. The festival beer lists are probably the best advertisement that these festivals have. Future honorees should take the time to write about the beers they've chosen and have a nice beer menu put together. Plus, this would make an excellent souvenir.

6. Dancing Girls

The DaveFest Dancers that Roger ordered for opening night never showed up. Future festival dancers should be given better directions.

I guess that's it.