Thursday, May 12, 2016

(2 of 4) 18th Street's Sex and Candy, and how the "Twitter Fight Over Racy Indiana Beer Label Highlights Industry Sexism Concerns."

From the article/18th Street website.

This article explains how the exchange between public and brewery over the Sex and Candy label became, shall we say, heated.

Twitter Fight Over Racy Indiana Beer Label Highlights Industry Sexism Concerns, by Anthony Todd (Chicagoist)

There's a minor firestorm brewing on Twitter in the craft beer community, and it's about an old favorite topic of ours: Sexism in the beer world. We've seen plenty of potentially sex-laden beer labels, and you can add this one to the list: 18th Street Brewery's Sex and Candy. The brewer is also responsible for such beer names as "Bitches' Bank," "Bitter Bitch Pale Ale" and "Bitch Hands," so.

The label for Sex and Candy features a women's panties, emblazoned with the beer's name, and a pair of crossed thighs. Some might object, some might say it's all in good fun. At least one beer lover, however, registered her disappointment with it on Twitter.

OK. Social Media 101 says that if your brand gets attacked on Twitter, you have two choices: Ignore it or use it as an engagement opportunity. Unfortunately, 18th Street took the less-recommended third choice: attack the complainer.

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