Wednesday, December 23, 2015
Support your independent local brewer, and tell AB-InBev to go Busch itself.
As far as I'm concerned, AB-InBev is a terrorist organization.
Like most terrorist organizations, the key to defeating them is withholding money from them. In terms of my personal spending habits, I regard this as the most important shift of all. There is nothing the zombie (former) craft brewers can brew -- no Goose, Breckenridge or Elysian -- that's good enough for me to give the corporate overlord blood money to use against us.
As AB-InBev carpet-bombs craft with money derived from swillmongering, it's time for clarity of vision and purpose.
Consequently, the three most important breweries in the world are those located closest to me, in my city of residence: Donum Dei, Floyd County Brewing and NABC.
Next: All the other breweries in the Louisville metropolitan area.
Next: The breweries in Indiana and Kentucky. It goes from there, according to who is independent and best exemplifies the founding ideals of better beer. Dozens of breweries, hundreds of beers. It's enough for me.
The craft beer revolution was, and remains, local and regional in orientation. It spreads outward only after insuring the health and well being of genuine local options.
At this precise moment, as I try to negotiate an exit from brewery ownership, it remains imperative for me to continue helping in any way I can to keep grassroots brewing vibrant and to improve its quality, where it is being done closest to me and with greatest impact on my daily existence.
I cherish the idea of the money I send on beer going into the pockets of grassroots entrepreneurs, and not the slimeball likes of Carlos Brito. Dollars spent locally circulate locally, and remain in the local economy longer. I'll continue to shift my spending in this manner even when I'm not an "owner," and revert to a mere baseline consumer.
Because principle is important, and ideas count.
Because fighting for what matters, does matter. Less narcissism, more commitment to fundamentals.
Fluff the corporate shareholders if you wish. I prefer spitting in their eyes.