Thursday, April 10, 2014

The Louisville Bats and Centerplate present: The Sahara of Slugger Field, 2014 version.

Here comes the first pitch of the 2014 season from Centerplate, and it's ... $6.75 for a draft craft beer at Louisville Slugger Field this year -- well, assuming you can find it. Amazingly, the situation may be worse than it was in 2013.

At a time when the Cincinnati Reds, parent club of the Triple-A Louisville Bats, is generating big-time headlines with a new craft beer concessions destination ...

Cincinnati Reds Go Big With Craft Beer, by Graham Averill (Paste)

Baseball season begins in April and over the last few years, there’s been a trend among major league ball parks to offer craft beer options in addition to the ubiquitous macro beer options. The Cincinnati Reds are taking their love for craft beer to a whole new level. This season, the Great American Ball Park will debut an 85-foot-long craft beer bar, dubbed the Reds Brewery District Bar, that features 60 taps and 23 different craft beers from all over the country.

 ... the Bats and Centerplate offer this delicious list of elementary-school-cafeteria-quality options.

The list does not identify brand names, so we turn to intrepid reader JZ, who gives us the report on the opening night options at the forlorn roasted peanut stand on the concourse by Section 115:

"BBC APA, Sam Adams Lager, Reds' Apple Ale & Leinies' Shandy. 2 out of 4 is not good."

Ouch!

If you're keeping score, that's one locally brewed craft beer (Bluegrass Brewing Company), one nationally distributed lager, and two MillerCoors foo-foo abominations.

As in the past, Louisville's chapter of Craft Beer Nation turns its lonely eyes to Against the Grain, which is the nearest option for good beer outside the turnstiles. Recently, AtG was hinting that it would be involved inside the ballpark this year -- you know, where the games being played actually can be viewed.

Accordingly, and with uncharacteristic excitement for my pay grade of cynicism. I asked AtG today at Twitter for scoop -- and here's a transcript of the conversation, with two random comments contributed by John King.

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Roger
You guys doing beer inside the ballpark this year?

John
Looking at those prices, I'd be sneaking a couple cans in. And peanuts.

Roger
Yep. Centerplate needs to burnish it's monopoly, and the Bats need to pretend they're responsive

John
I can't judge, I pay $8 for Old Style to watch my team lose every year in Chicago.

AtG
We always have beer at the ball park! ... seriously, not immediately, draft box is still at shop & we don't have product to allocate yet.

AtG
It's low on the priority list & we've a lot on our plates at the moment.

Roger
Slim hope is better than none at all. Thanks.

---

There's nothing much to add, is there? Another season at Louisville Slugger Field, and another strikeout for better beer at the ballpark. John's close to the mark; cheering for good beer at a Bats game is rather like rooting for the Cubs. The season ends, and once again, you're disappointed.

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