Localism in design, localism in beer. Beer and design driving home the message of localism. In such a fashion, we revel in opportunities to refocus the attention of radical beer geeks on the places where they actually live and work.
Magazines, websites and ads using more of local artists' handiwork, by Matt Frassica (Courier-Journal)
... Illustrators, and the companies that solicit their work, say they’ve seen a renewed interest in hand-drawn illustrations, such as cartoons, because they often capture people’s attention and can drive home some kinds of messages better than photography.
Publications such as LEO and Louisville Magazine frequently showcase local illustrators.
NABC's Tony Beard is included among these, as is Robby Davis, who designs labels for Against the Grain.
Across the river at the New Albanian Brewing Company, Tony Beard started with the company 10 years ago, working in the kitchen. But his boss, Roger Baylor, found out about his drawing hobby and asked him to design a logo for Hoptimus, an imperial pale ale. Beard gave the beer a Transformers-inspired robot in yellows and oranges.
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