Saturday, June 02, 2012
Of course Applebee's serves "local beer."
Thanks to S for this view of the Applebee's menu; specifically, it's the Grant Line Road location in New Albany, where the choices undoubtedly differ from those in Fairbanks, Alaska and Mobile, Alabama.
Taken as a whole, the phrase "local beer favorites" easily might suggest "those beers preferred by locals," and in this context mass-market swill is a given.
But notice the way that the first two words (local beer) are shaded. Tricky, aren't they?
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2 comments:
Obviously a ploy to get the words "local beer" on their menu...but what's the point? It grabs the customer's attention and then let's them down when they see what it really is.
I read that while enjoying a NABC Extra Ordinary, brewed and poured by friends. Funny.
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