Of course Applebee's serves "local beer."

Thanks to S for this view of the Applebee's menu; specifically, it's the Grant Line Road location in New Albany, where the choices undoubtedly differ from those in Fairbanks, Alaska and Mobile, Alabama.

Taken as a whole, the phrase "local beer favorites" easily might suggest "those beers preferred by locals," and in this context mass-market swill is a given.

But notice the way that the first two words (local beer) are shaded. Tricky, aren't they?

At least 18% of the time, "Local is Better."

I suppose the sentiments are laudable, but of the eleven beer brands listed, only BBC and Kentucky Ale have any claim to being truly "local." One sees displays like this, and about the only response is head shaking and a lamentation as to the passing of literacy.