"Take the selfie drinking THIS special beer, and you'll get laid!"
Whatever. This is my sweet spot: Neighborhoods, communities, and how breweries make our lives better.
Breweries are the mark of a thriving community, by Jeff Alworth (All About Beer Magazine)
... But breweries aren’t like the average industrial plant. They are people magnets, bringing folks in who are curious to try a pint of locally made IPA. In fairly short order, breweries can create little pockets of prosperity in cities that can (and often do) radiate out into the neighborhood. Pretty soon, other businesses see the bustle and consider moving in, too. It doesn’t hurt that breweries often find run-down parts of towns that have great buildings. Once a brewery moves in and refurbishes an old building, it reveals the innate promise of adjacent buildings to prospective renters.
The focus here is on how "craft" brewers optimize their own community.
Craft Beer vs. Budweiser: How Small-Brewers Are Winning Back the Neighborhood, by A.C. Shilton (Yes! Magazine)
Good beer comes from collaboration, not competition. By working together, small-brewers everywhere are giving corporations a run for their money.
... Since the beginning, craft beer has been about community. Before your neighborhood taproom started stocking hoppy IPAs, before most of us sampled nitro-infused coffee porters, before growlers were part of our dinner party lexicon—the craft beer movement was mostly a loose coalition of home brewers tinkering in their basements and sharing recipes over the beginnings of the Internet. And since beer brews in batches, they needed friends to help drink it. In living rooms and back porches across the country, the gospel of good beer was spread one kicked keg at a time.
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