Wednesday, October 14, 2015

The Pour Fool: "AB/InBev Buys SABMiller: Corporate Cluelessness as Fine Art."

AB/InBev Buys SABMiller: Corporate Cluelessness as Fine Art, by Steve Foolbody (The Pour Fool)

There are times when I stare into the sky with humble earnestness and ask the biggest, most important question of all.

The Pour Fool and I -- were we separated at birth?

I went to the "Bluegrass Beer Geek" page at Facebook and posted the link to this amazing essay, prefacing it with this:

"The Pour Fool is a living, breathing deity."

Alas, only one reply was offered amid the hundreds of "see my latest big haul" photos.

"By 'living, breathing deity', do you mean 'child with too much free time and a keyboard, but poor Google skills'?"

No. I mean this.

This final point is the one I want everyone to remember: it is very possible, even likely, that we current American beer lovers - those who honor the ideals of "Drink Local", independent ownership, small business growth, individual achievement, choices, and better beer - can and should(!) be the generation of drinkers who drive AB/InBev into its eventual niche as a quaint remnant of the infancy of American brewing and a small curiosity section at the end of your supermarket beer aisle. Beers like Bud, Bud Light, Miller, Coors, Pabst, etc., will never disappear entirely because there will always be people who prefer them and that's as it should be. But the relative quality and economic consequences of those beers do not merit their being perennial Top Dog in the American beer marketplace. I'm asking, flat out, that people who truly love and care about craft brewing NOT, ever again, create a stylistic exception which says that a cold Bud Light on a hot afternoon or on your beach weekend in Cabo is allowable. I'm requesting, plainly, that you not reward those brands which sell out to AB with your dollars and your implied approval of their puppet status. I'm asking that you actively seek out locally or domestically-made substitutes for those "summer beers", those insipid Pilsners that are the mega-brewers' only working offering, from the rosters of your local brewers...and they're out there. The majority of American brewers, these days, offer at least a couple of hot-weather beers and many of those actually are Pilsners, but Pilsners done right, with flavor and body and hops and craftsmanship showing with every sip. I'm asking you to simply remove all the corporate beers, the mass-produced, cynical, watery pablum beers from foreign conglomerates, from your worldview. Ignore the entire end of your grocery store cooler that's devoted to the idea that we're all the same and that we value repetition and sameness over Choices and variety.

No comments: