Showing posts with label Schlafly Brewing. Show all posts
Showing posts with label Schlafly Brewing. Show all posts

Thursday, February 27, 2014

For every brewing Schlafly, there is an opposite and equal reaction(ary) Schlafly.

As a prelude to tomorrow's Gravity Head tap takeover by Schlafly (the beer), here's the back story on an unusual trademark dispute. Because I'm old, and well remember Phyllis Schlafly's presence on the conservative political stage back during the 1980s, none of this comes as any surprise to me.

Meanwhile, by contrast, the last time I saw Tom "brewery owner" Schlafly some years back, he was wearing a replica St. Louis Browns ball cap.


Now THAT's class, at least in my book.

SCHLAFLY Trademark Dispute: A Family Affair at The Trademark Bar

It's rare to see a trademark opposition proceeding where the opposing party is a family member of the applicant. And it is unlikely that there had ever been one where the opposer was the applicant's 89 year-old aunt. Until recently, that is, when The Saint Louis Brewery's application for the mark SCHLAFLY was opposed by Phyllis Schlafly, the aunt of the brewery's co-founder, Tom Schlafly. For good measure, two of Phyllis Schlafly's sons opposed the application as well ...

Friday, November 08, 2013

Centerplate will allow Schlafly to be available at the Yum Center.

Today on Facebook, Schlafly's Scott Shreffler (try saying those three words more than twice in a row without falling off your bar stool) announced that Schlafly would have craft beer at the KFC Yum Center.

Here it is, folks. Starting Saturday, you'll be able to enjoy a pint of delicious Schlafly Beer at U of L basketball games or any YUM Center event. You're welcome.

Here's the bright new kiosk (Scott's photo):


Given the messy payola and congenital backroom conniving that lies at the very heart of most concessionaire dealings with publicly-supported sporting venues, I asked Scott to explain how this was accomplished.

Roger, we ...

Sighhhhhhh ... the preceding quote was pulled because Scott asked me to keep it to myself.  It goes without saying that I have no idea why it goes without saying. Maybe that's why I'm becoming an outcast in my own industry. Perhaps I need to stop introducing inconvenient topics, cease rattling cages, and start trading beers with people 2,000 miles away. Maybe then I'd be happy. Maybe then I'd be brain-dead.

That's certainly refreshing, isn't it? Evidently there was no small-print advertising requirement, multi-dollar handshakes or mandated discounting of product.

On a related note, Sam Cruz of Against the Grain told me a few weeks ago that AtG intends to seek an arrangement to get the brewery's beer past the turnstiles and inside Louisville Slugger Field for next season, which is a Centerplate territory, too.

Wonder if I'm still blacklisted?

Sunday, February 03, 2013

Schlafly will open Gravity Head 2014 with a tap takeover.


Schlafly will open Gravity Head 2014 with a tap takeover, joining ...

2011 Three Floyds
2012 New Holland
2013 Sun King
2014 Schlafly

 ... by enjoying pole position.

Ever since former NABC brewer Jared Williamson took Horace Greeley’s advice and went west (young man) to St. Louis, I’ve been toying with the idea of Schlafly leading off Gravity Head at some point. Why not next year? After conferring with Jared, Stephen Hale and Scott Shreffler, it was decided to make 2014 the time.

One reason I like to select a Gravity Head opening partner this far in advance is that it gives them time to think about it, and to have some fun while doing so. I have this feeling that much fun will be had.

Following is an overview from NABC's journey to St. Louis almost five years ago. It was on this trip that Jared met Kelsey, and began his trajectory toward employment at Schlafly. It’s the last time I’ve been to St. Louis, an unfathomable omission that needs to be rectified prior to Gravity Head in 2014.

---

April 22, 2008

That weekend seminar at Schlafly.

Oddly, the thing I'll remember most about our recent (April 11-13) visit to St. Louis was whitecaps on corn and soybean fields.

In short, I'd completely forgotten how many lakes there are just across the Indiana border in Illinois … except that they aren't lakes at all. They're temporarily flooded fields. Driving straight into the weather, with the wind blowing hard to the east, waves of surfer dimension could be seen rippling beneath the grain silos.

Speaking of grain, the occasion for the trip was the Schlafly craft brewery's annual "Repeal of Prohibition" party, held outside in the parking lot of the Schlafly Bottleworks in Maplewood, a St. Louis neighborhood. In biting 35-degree weather, 1,200 people showed up to sample the 30-odd beers and drink away the afternoon. Perhaps a dozen of the male revelers wore kilts. Countless kegs from the hosts and four visiting "guests of honor" Indiana breweries were floated. All in all, it was a wonderful time and a first-class performance by Schlafly.

Before and after the event itself, we were able to tour both of Schlafly's facilities and take notes. Of special significance to me was the chance to meet founder Tom Schlafly. We talked about beer only briefly before going into baseball; in fact, he was wearing a replica St. Louis Browns cap on Saturday, which I thought was suitably oblique (note that the Browns moved from St. Louis to Baltimore in 1954 or thereabouts, and became the Orioles).

My biggest insight?

At the end of the day, Schlafly isn't all that different from my own NABC other than being far larger. Its size came about over a long period of time. Schlafly may appear to be a sleek corporate machine, but it most decidedly is not that simple, because just like at NABC, a handful of owners/lifers and a cadre of efficient team members combine to do more work than they should and keep the train rolling.

That's what happens when you decide to do it yourself, and the frustrations are many. Knowing that being in business for yourself has rendered you unemployable elsewhere … priceless.

Wednesday, September 21, 2011

Coming to the Public House hand pull on the 23rd: Schlafly India Brown Ale.

This Friday (September 23) at the Pizzeria & Public House, we're tapping a special guest firkin of Schlafly's India Brown Ale. The nectar should be flowing at 3:00 p.m.

Schlafly includes India Brown among its "At the Breweries" selections, meaning that it isn't as often seen outside home base. Schlafly India Brown is described like this:

India Brown Ale
This unique brew has the color of a brown ale, but the aroma of an American style IPA. Dry-hopped with Simcoe, Amarillo and Ahtanum, this beer will prove just how complex a brown ale can be.

Monday, June 20, 2011

Jared's going to work for Schlafly, and we're damned proud of him.

The Publican now steps aside as NABC's brewmaster, Jared Williamson, does the writing and tells you about love, serendipity, and his impending move to St. Louis. I still believe I should have held out for a Stephen Hale kilt to be named later ... but to be truthful, words fail me when it comes to thanking Jared and wishing him the best at Schlafly. We're sending a brewer out into the world!

---

Love and Serendipity

Where do I begin … let’s go back a few years.

At some point in the spring of 2005, when it became known that NABC’s original brewer Michael Borchers would be leaving, I turned to the now Brewery Representative/sales guru Richard Atnip, who then was a server and myself a kitchen worker/guest beer grunt, and said these now fabled words: “We should take over the brewery.”

Since then, well, a lot of serendipitous things have happened. Six years later, NABC has grown from two fermenters and a few house beers on tap amongst our world renowned beer bar, using online clip art for our signs, to a two brewery regional power, featuring one of the best graphic artists in the business, with a new bottling program primed to take serious flight. The journey has been arduous and exhilarating; wrought with discoveries, defeats, and triumphs. I could write many pages detailing the journey, but this letter has a different purpose.

In 2008, NABC was invited to attend and pour our beers at Schlafly’s Repeal of Prohibition festival, where each year they invite breweries from a different state to attend. Our salesman at that time, John Campbell, had previously worked for Schlafly and due to this connection, NABC was one of the four Indiana breweries invited. We traveled to St Louis and did what we normally do: Pour samples of our awesome beers, sell some t-shirts, educate people about NABC, and wow the taste buds. But something else happened that weekend that I was not planning on, and that is how serendipity works.

The stars aligned that weekend and I met the love of my life, Kelsey, and my life hasn’t been the same since. It’s taken several years for us to sort out the details, but ultimately we have worked towards both of us being together, living and working happily in the same community. And that my friends, is the reason for this letter:

I am leaving my post as NABC Brewmaster and joining the team of brewers at Schlafly in July.

Over the last few years, St Louis has been my second home and now it will simply be home. I am struggling to find the words to properly convey my emotions but the simple truth is the timing and opportunity are here, and I need to embrace this next phase of my life.

I cannot thank Amy, Kate and Roger enough for the opportunity they gave me years ago and I hope their trust has been repaid through my work for the company. I love The New Albanian Brewing Company, without them who knows what I would be doing today. A huge part of my soul, creativity and determination will always be with NABC, and I will keep a keen eye on all things NABC from St Louis. I hope to one day see our 22oz bombers on shelves there, and will probably weep with joy if and when I see them.

I want to thank all the current and former employees of the company, and those we have lost way too young, who all have played a role in some way in my life. You guys are dear to me and I will miss seeing you, laughing with you, and raising pints with you. I want to thank our loyal customers, without your contributions none of this would have been possible. I have proudly brewed for all of you these years and in turn all of you have graciously lifted me up.

I am so proud of how far we have come as a company, and so excited for the future of NABC. It’s as strong a company as it has ever been and this next phase of growth will see NABC up the revolution to heights that just a few years back seemed like a dream. David Pierce and the rest of the brewery team are poised for fantastic growth at Bank Street, and some lucky brewer will get to take the post at our R&D brewery and live the dream that I have, and will always cherish. I will proudly trumpet the name and beers of NABC where ever I roam, and am proud to be the first NABC brewer to move on to continue my brewing career.

I hope to visit often, and those of you that know me well, know that I am a road warrior. The four hour drive from STL to NABC is quite easy, and I know the way all too well. I also hope to come back and guest brew here again when the timing is right, and will be back often to see so many of my friends and family that live here as well. I was not born in Indiana – Iowa, for those who wonder – but I have spent the majority of my life here and my roots are deep. I haven’t even touched on my music roots here, and honestly, that is a book unto itself.

So you see, my tale is full of love and serendipity, and I wouldn’t want it any other way. My becoming a brewer was serendipitous, and my love for brewing continues to grow as the years pass by. My meeting Kelsey was serendipitous due to my love of brewing, and now it is time to start the next chapter in this journey we call life. I could ramble on for hours, perhaps days, about how everything has lead to this moment. But instead I will finish with this quote from a good friend of mine:

“Parting is sweet sorrow, and the battle rages on”

Cheers

Jared Williamson

---

Final note: Stay tuned for more about how we're going to fill the position. Notice I didn't use the word "replace," because that simply isn't possible.

Tuesday, June 08, 2010

Battle of the Schlafly IPAs begins this Thursday.

At the Public House, 3312 Plaza Drive in New Albany. There'll be 20-oz pints of each, or you can get a half-pint of each for the 20-oz price -- while it lasts.

Friday, June 04, 2010

NABC and Schlafly take over Louisville Beer Store for First Friday Trolley Hop.

Tonight is the First Friday Trolley Hop in Louisville:

It's an art show. It's a tourist attraction. It's a street party. It's a celebration of downtown Louisville that is bringing new visitors and new life to the Main and Market corridor.

Frequent co-conspirators NABC and Schlafly are joining forces at the Louisville Beer Store for tonight's June 4 edition of the First Friday Trolley Hop. Each brewery will have four beers on tap, and there'll be two cask-conditioned firkins: Tasty American IPA from Schlafly, and a special Belgian-style IPA from NABC.

Approximate hours for LBS's NABC/Schlafly showcase are 4:00 p.m. to close. NABC's Jared Williamson and Brennan Greene from Schlafly will be on hand to answer questions and join in the merriment. Stay tuned for more information about next week's special Battle of the Schlafly IPAs draft promotion at NABC's original Pizzeria & Public House in New Albany.

As soon as I'm sure that the AIPA has arrived, we're a go ...

Thursday, March 04, 2010

Schlafly's plan.

Thanks to Nick for this link. It's an uncommonly clear snapshot of Schlafly at this point in time, reaching solutions to meet greater demand while not sacrificing core principles and maintaining steady, planned growth.

Schlafly Brewery: Suds Up, from The Pitch (Kansas City Food Blog).

As St. Louis Brewery Inc. nears its 20th anniversary, the Schlafly beer brewer is finalizing agreements to start contract brewing at facilities in Stevens Point, Wisconsin, and Latrobe, Pennsylvania.

"We are committed long-term to making our beer in St. Louis, but for now we have to anticipate that we may not be able to build fast enough to meet demand," says co-founder Dan Kopman ...

... Schlafly will continue to expand in a gradual fashion. And in effort to keep customers informed about where the beer is brewed, all out-of-state bottles will be labeled as such.

Wednesday, January 06, 2010

C1 ... Oak-aged Smoked Rye Pale Ale ... on tap at Schlafly Tap Room in St. Louis.

I'm envious!

And thirsty!

That's more exclamation marks than I've used in years!

NABC's allotment of the collaboration ale will be headed this way soon. I'm under the impression that we'll have four kegs for our two establishments, and that a wee bit will be poured at the forthcoming Indiana Microbrewers Winterfest in Indianapolis on January 30.

NABC's Jared Williamson has tasted the finished product, and he's enthused. So am I. "Pumped" just doesn't do it justice.

(Graphic cribbed from Schlafly)

Tuesday, December 01, 2009

Looks like they brewed some beer in St. Louis.

Update: Coverage and photos at the STL Hops blog.

Photos of the first Schlafly/O'Fallon's/NABC collaboration are up at Scott Shreffler's Facebook page. I borrowed one of them, and will let you know more once Jared reports back to home base.

Sunday, November 29, 2009

First Schlafly, O'Fallon Brewery and NABC collaboration brew to be created on Tuesday.

On Tuesday, December 1, NABC's Jared Williamson will be in St. Louis at the Schlafly Taproom. The occasion? It's a brewday, and the advent of a three-way collaboration between Schlafly, O'Fallon Brewery and NABC.

Jared writes:

We're calling it the C-Series for short so this is C-1. It will be a Oak Aged Dry Hopped Smoked Rye Pale Ale, 6.5% and 35 IBU.

I just saw on Facebook that Scott Shreffler, Schlafly's rep in the Louisville metropolitan area, is going to be in St. Louis, too. He's promising coverage, so when the photos appear, I'll link you to them.

Is there any business as fun as this one?

Sunday, March 08, 2009

Thursday, March 12: Come to Schlafly Tripel Night for a chance to win St. Louis Cardinals-Chicago Cubs tix.

NABC's John Campbell and Schlafly's Scott Shreffler have lined up a great Schlafly Tripel Night promotion at the Public House this Thursday evening (March 12) from 6:00 p.m. to 8:00 p.m.

We'll tap our Gravity Head listed keg of Schlafly Tripel (see below; first time ever on draft at the Public House) for the occasion, and everyone who buys one will get their name in drawings on the half-hour for Schlafly gear.

More importantly, all Schlafly drinkers get a chance at the final drawing of the evening: Two tickets to the Saturday, April 25 St. Louis Cardinals home game (3:10 p.m.) against the Chicago Cubs, along with a $50 gift card redeemable at Schlafly's Tap Room (2100 Locust, downtown). We think these tickets may be part of owner Tom Schlafly's season ticket package, but even if not, this is a fine package ... and all you have to do is get a room.

Here's the straight dope on Schlafly Tripel.

Schlafly Tripel
The Saint Louis Brewery,
St. Louis MO
Malts: American
Hops: Central European
Bitterness: 45 IBUs
Alcohol by volume: 10.78%
www.schlafly.com
Gravity Head Twist: Kegged version of the brewery’s series of bottle-conditioned Belgian (and French) ales, each fermented with unique yeast. Golden, rich and fruity, with characteristic Belgian esters.

Tuesday, October 21, 2008

Baracktoberfest or Palin Ale? Schlafly offers a choice.

I wouldn't.

During the course of browsing Schlafly's web site in preparation for our Harvest Hop and India Brown schwag night last evening, I saw that our favorite St. Louis brewery had entered the political fray with these two t-shirts, artfully balanced between partisan camps.



Tom Schlafly's a far more fair and balanced man than I. There's no way I could ever put the NABC logo on a Palin t-shirt and still sleep at night.

Hunting from the air is such a turn-off ...

Monday, October 20, 2008

Reminder: Schlafly promo tonight.

On Monday night, October 20, Scott Shreffler, Nick Vickery, and Kent Householder from Schlafly in St. Louis, MO, will be hosting a Schlafly Promo Night at the Public House from 6:00 p.m. - 8:00 p.m. There will be a drawing every 30 minutes for a bucket of Schlafly merchandise (t-shirt, hat, glassware, keychain, etc.) The drawings begin just after 6:00 p.m.

Lupulin Land selections Schlafly Hop Harvest Ale and Schlafly India Brown Ale will be on tap. Come by, press the flesh, have a few pints of hoppy ale and maybe win some schwag.

Sunday, June 08, 2008

Schlafly Export IPA day this Thursday: $4.00 Imperial pints all day.

Schlafly's Export IPA was released on June 6, and our keg is resting in Cellar 3. It will be tapped on Thursday, June 12, and our local Schlafly rep Scott will be on hand to give away merchandise and hoist a few with the lads at the bar.

Here's the brewery description:

This full-bodied traditional English-style ale is brewed with a high gravity and extra hops, which originally helped to preserve the beer on long voyages from England to India. 8% ABV.

Thursday, April 24, 2008

Randall on steroids?

Here are views of Otto's "Randall on steroids," as equipped and pumping during Schlafly's recent end-of-Prohibition bash at the Bottleworks in St. Louis. Note that the IPA in the fermenter was already being dry hopped before passing through a second helping of the magic cone.






Susan Haberer and the brewing technician himself. Bravo!

Wednesday, April 23, 2008

A few St. Louis/Schlafly views from April 11-13.

Jared and Jesse visit with the inimitable Stephen Hale.


The Publican has a beer with Susan Haberer, who works hard at keeping Dan Kopman in line.


The local crazies gather in 35-degree weather to celebrate the anniversary of Prohibition's demise.


Jared and John discuss progress at the merchandise table.


Tom Schlafly (center) wore a vintage St. Louis Brown cap to the proceedings, and I admire that.


Some people partied a bit too hardy, but a fleet of taxis was nearby.

Tuesday, April 22, 2008

That weekend seminar at Schlafly.

Oddly, the thing I'll remember most about our recent (April 11-13) visit to St. Louis was whitecaps on corn and soybean fields.

In short, I'd completely forgotten how many lakes there are just across the Indiana border in Illinois … except that they aren't lakes at all. They're temporarily flooded fields. Driving straight into the weather, with the wind blowing hard to the east, waves of surfer dimension could be seen rippling beneath the grain silos.

Speaking of grain, the occasion for the trip was the Schlafly craft brewery's annual "Repeal of Prohibition" party, held outside in the parking lot of the Schlafly Bottleworks in Maplewood, a St. Louis neighborhood. In biting 35-degree weather, 1,200 people showed up to sample the 30-odd beers and drink away the afternoon. Perhaps a dozen of the male revelers wore kilts. Countless kegs from the hosts and four visiting "guests of honor" Indiana breweries were floated. All in all, it was a wonderful time and a first-class performance by Schlafly.

Before and after the event itself, we were able to tour both of Schlafly's facilities and take notes. Of special significance to me was the chance to meet founder Tom Schlafly. We talked about beer only briefly before going into baseball; in fact, he was wearing a replica St. Louis Browns cap on Saturday, which I thought was suitably oblique (note that the Browns moved from St. Louis to Baltimore in 1954 or thereabouts, and became the Orioles).

My biggest insight?

At the end of the day, Schlafly isn't all that different from my own NABC other than being far larger. Its size came about over a long period of time. Schlafly may appear to be a sleek corporate machine, but it most decidedly is not that simple, because just like at NABC, a handful of owners/lifers and a cadre of efficient team members combine to do more work than they should and keep the train rolling.

That's what happens when you decide to do it yourself, and the frustrations are many. Knowing that being in business for yourself has rendered you unemployable elsewhere … priceless.

Thursday, April 03, 2008

Schlafly/Café Lou Lou beer dinner to be Monday, April 14.

Schlafly is pairing with Café Lou Lou for a beer dinner to be held on Monday, April 14 at 6:00 p.m. For Louisville metro area residents, that’s two days after Thunder Over Louisville, and will provide excellent value to re-start the engines after the debauchery of the air show and fireworks display.

The price is only $45 plus tax and gratuity. Schlafly area rep Scott Shreffler will be on hand to present the beers, and of course Chef Clay will be manning the kitchen. I’d like to attend this one, but ironically, the previous weekend is the NABC brew crew’s three-day trip to St. Louis for Schlafly’s annual Repeal Party. Maybe if I get a special dispensation from the home front … I know it won't keep Scott from duty, although it's true that it's his job to attend dinners like this.

At any rate, here’s the menu. It’s mouthwatering, indeed.

Appetizer
Sweet Chili Prawns on Toasted Rustic Bread
Garlic, white wine, chili sauce
Hefeweizen

Soup
Potato Beer Cheese Soup
Kenny’s Country White Cheddar, Schlafly Oatmeal Stout, Pancetta
Dry-Hopped American Pale Ale

Salad
Spring Pear Salad on Micro greens
Pt. Reyes Bleu Cheese, candied walnuts, Schlafly No. 15 mustard vinaigrette
Number 15

Entrée
Chilean Sea Bass with Shiitake and Sherry-Tarragon Cream Sauce
Basmati rice, roasted asparagus
Biere de Garde

Entrée
Seared Duck Breast with Cherry-Port Reduction
Pureed celery root, haricots vert
2007 Oak-Aged Barleywine

Dessert
Dark Mocha Stout Cake
Stout crème anglaise
2007 Bourbon Barrel-Aged Imperial Stout
& Coffee Stout