My suggestion to Stone is Pogo: "We have met the enemy, and he is us."

"Quotes for Stone Berlin."

On October 9, I received this e-mail from Greg Koch, founder of Stone Brewing Company and a great favorite of mine. Has it really been nine years since Greg visited the Public House?

Hello Friends!

I would like to ask you for your quotes!

I need two types….

#1 – I am looking for philosophical quotes that relate to beer, ethics, and your personal philosophies. We are writing these quotes in various places at Stone Berlin. You can see an attached example from our friend Sam Calagione. I am open to both quotes that you have coined, as well as quotes from (other) famous people. If you give me a quote in German or other language, please translate it into English for me (although we’ll write it in its original language).

#2 – Many of you have already had a chance to visit Stone Berlin. I would love a quote from you of your experience, what you thought of the project, how you’d describe it to other people, or just an out-and-out testimonial. Anything you’d feel comfortable sharing would be appreciated!

So many of you have made a special trip to Stone Berlin already, or have one planned in the future. We appreciate your friendship!

Cheers,

Greg

A few days later, the Interwebz began chatting about layoffs at Stone California, and after a week, this story appeared of October 21.

Stone Brewing lays off about 5% of its workers, by Peter Rowe (LA Times)

Stone Brewing Co. announced this week that it has cut “approximately 5%” — about 60 — of its 1,200 employees, a sign of the growing pressures on craft beer.

Dominic Engels, who in August succeeded co-founder Greg Koch as chief executive of the Escondido, Calif., company, was not available for comment Thursday. But in a statement he said that despite these layoffs, “Stone remains one of the largest — if not the largest — employers in the craft brewing segment.”

Yet Stone is caught between global conglomerates and small independent operations. There are now 4,800 breweries in the country, including 130 in San Diego County, both historic highs.

Consolidation is also rattling the industry. Last year, New York-based Constellation Brands bought San Diego’s Ballast Point for $1 billion, and MillerCoors acquired another San Diego brewery, Saint Archer, for an undisclosed sum ...

I'd take a stab at telling you how I feel about it, but that's the point: I don't feel anything at all.


___

There's Greg Koch of Stone, telling it like it is ... again.

If I'm a crank ...

Craft Beer is dead. Long live Indie Beer. It's about "supporting local small business rather than a global entity."

 ... best tell it to Greg Koch, too.

Stone Brewing just says no to 'Big Beer', by Greg Koch (San Diego Union Tribune)

... Truth is, we live in a complex world. As consumers, it’s exhausting to know which brands are truly independent, authentic; did or didn’t sell out. When a craft brewer sells out to Big Beer, not only are they handing over control of their company’s future (irrespective of the requisite “We’re Not Changing Anything” press release), their brand is transformed overnight from being a positive force for growing the craft segment into a tool fighting against the brewers who choose to remain solely dedicated to the craft category.

I Am a Craft Brewer

"I Am A Craft Brewer" is a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. and Chris & Jared of Redtail Media...and more than 35 amazing craft brewers from all over the country. The video was shown to a packed audience of 1700 craft brewers and industry members at the 2009 Craft Brewers Conference as an introduction to Greg's Keynote Speech entitled "Be Remarkable: Collaboration Ethics Camaraderie Passion."

Self-absorbed Arrogant Bastards aplenty as Stone's Greg Koch visits Rich O's -- and that's the way we like it.

Monday night’s visit by Greg Koch of Stone Brewing is history, and it was such an engrossing and entertaining spectacle that I utterly failed to capture it on film even though my camera was in my pants pocket throughout. Fortunately, others did, and we’ll wait for their photos and post them at a later date.

As expected, the Seven Footer was on hand, and he has provided a fine overview of the proceedings at his blog:

Arrogant Bastard is a Nice Guy.

I heartily concur with this sentiment, as do about a hundred (perhaps more) enthusiasts who gathered for the occasion. Greg responded to the adulation admirably, providing autographs and answering questions with the seasoned nonchalance of a rock star. However, he wasn’t expecting an appearance by the mayor of New Albany, James Garner, who awarded the Stone CEO a classy plaque certifying him as Honorary Riverboat Captain.

As a side note, several door prize winners could not be found, but there should be no worries. I have your e-mail addresses, and will try to contact all of you in the coming days.

Tuesday morning was devoted to cleaning the cold plates and finding a place for the remaining beer. No kegs were blown, but sizeable dents were placed in Stone 10th Anniversary Ale IPA and Double Bastard Ale 2005. 10th Anniversary will return during Lupulin Land Harvest Hop fest in mid-October, while the ’05 Double Bastard is slated to be held until Gravity Head 2008. If all goes according to plan, Double Bastard Ale 2006 will not be seen again until Gravity Head 2009.

India Pale Ale and Smoked Porter are still on tap and will continue pouring, and they’ll be joined at various times in the near future by Old Guardian Barley Wine, Ruination IPA, Imperial Russian Stout and 07.07.07 Vertical Epic Ale.

Of course, Arrogant Bastard Ale is a daily staple at our establishment, and when there’s a chance during the next few weeks, we’ll slip the remaining Oaked Arrogant Bastard Ale into its place.

Thanks to all who attended the party, and especially to Reva, Jared and Kate for pouring the beers. Thanks also to Aaron for organizing the visit on Stone’s end. We’re hoping to get Larry Bell down from Michigan for a similar event some time this fall or winter … so stay tuned.

Tonight: Stone Brewing co-founder and CEO Greg Koch (and his beers) at Rich O's.

From the Stone Brewing website's calendar of events:

Greg Koch's Midwest Tour Continues At Rich O's

Monday, August 20th --- 6:30 pm to 8:30 pm

Rich O's Public House at the New Albanian Brewing Co. has been supporting Stone Brewing for years. Now it is time for Stone to show our appreciation...and how are we going to do that? With an amazing lineup of Stone Special Releases and a visit from Stone CEO Greg Koch, of course!
Join Greg, Aaron, and the gang at Rich O's on Monday the 20th for an array of Stone beers the likes of which has never been seen in the Hoosier State.

[Warning: You may want to sit down before reading further!].

07.07.07 Vertical Epic Ale, Arrogant Bastard Ale, Oaked Arrogant Bastard Ale, Double Bastard Ale 2005, Double Bastard Ale 2006, Imperial Russian Stout, India Pale Ale, Old Guardian Barley Wine, Ruination IPA, Smoked Porter, Stone 10th Anniversary Ale IPA

Needless to say...pencil this one on your calendar, grab a designated driver, and get ready for a night you'll never forget ... or maybe you just might!

Rich O's / New Albanian Brewing Co., 3312 Plaza Drive, New Albany, IN, 812.949.2804

It's on! Meet Greg Koch at Stone Brewing Night: Monday, August 20, at the Public House.

As previously announced, Greg Koch – CEO & co-founder of Stone Brewing Company – will be the guest of honor for a meet ‘n’ greet at Rich O’s Public House on August 20. The approximate timing of the event will be 6:00 p.m. to 8:00 p.m., but the Prost special events wing will be open from 5:00 p.m.

There will be drawings for several door prizes, including a gift certificate to BadaBoomz Ale House & Grill in Indianapolis and a selection of vintage Stone beers pulled from the Public House vault.

There’ll also be gratis glimpses (with detailed commentary, no doubt) of my old friend and former Rich O’s bartender Buddy Sandbach’s Arrogant Bastard tattoo, which is a conversation starter if ever there was one.

Separated at birth? You be the judge.

As for beer, are you ready for 11 different Stone beers on tap all at once? Currently there are kegs stacked to the ceiling in our cold storage areas, but we believe that when the contents are extracted, the following Stone beers will be pouring … all at the same time, and all of them available in specially priced 10-ounce portions, all night long.

07/07/07 Vertical Epic Ale
Arrogant Bastard Ale
Oaked Arrogant Bastard Ale
Double Bastard Ale 2005
Double Bastard Ale 2006
Imperial Russian Stout
India Pale Ale
Old Guardian Barley Wine
Ruination IPA
Smoked Porter
Stone 10th Anniversary Ale IPA

Ironically, as we were discussing the beers available for the event, it was agreed that something on the milder side was needed, but in the end, Stone Pale Ale was unavailable in draft. There’ll be some bottles of it for completists. In the end, Smoked Porter might turn out to be the lightest beer in the bunch.

If you’re looking for reasons why to appreciate Greg Koch’s place in the wonderful world of craft brewing, look no further than this paragraph, which is reprinted from the RateBeer interview linked below:

I run into many people who use the "It’s what I grew up with, that’s why I drink XYZ brand of fizzy yellow beer" excuse. Bullshit. It’s because you got used to a generic taste and have decided not to move on. That’s OK, but the fizzy yellow beer drinker should at least be able to acknowledge their own reality. They don’t want to expand their horizons. There’s a reason why better things in life are referred to as "acquired tastes." you may have to work at developing your palate, but when you get there its nirvana!

That’s a man after the Publican’s own heart. Thanks to Greg Koch, Aaron Tyrell (Stone Brewing’s Midwestern regional rep), Cavalier Distributing (Indianapolis) and the NABC brew crew & Reva for making this happen.

Here are a few informative links:

Stone Brewing Company

Stone Brewing World Bistro & Gardens

Interview with Greg Koch at RateBeer

Photo credit: http://www.stoneworldbistro.com

Mark your calendars: Stone Brewing CEO Greg Koch to visit the Public House on Monday, August 20.

Anyone up for a dram of Stone’s 10th Anniversary Ale on draft?

I had the pleasure of speaking today with Aaron Tyrell, Stone Brewing’s Midwestern regional rep, who confirmed that Stone founder and CEO Greg Koch – a craft brewing legend – will be the guest of honor at a special Stone Brewing Company night at Rich O’s Public House on Monday, August 20.

Planning is ongoing, but the main festivities probably will run from 6:30 p.m. to 8:30 p.m. There’ll be a great Stone draft lineup for the occasion, prizes and giveaways, a chance to chat with Greg Koch, and a gratis glimpse (with detailed commentary, no doubt) of my old friend and former Rich O’s bartender Buddy Sandbach’s Arrogant Bastard tattoo.

Stay tuned. Here are a few links:

Stone Brewing Company

Stone Brewing World Bistro & Gardens

Interview with Greg Koch at RateBeer