Thursday, August 04, 2016

Death to chains: "MillerCoors Buys Out Oregon Brewery With History of Sexism Scandal."

It probably comes as no surprise that a multinational brewer accustomed to unprincipled pillage would be utterly titillated at the prospect of such a beer.

From January, 2014:

"Mouth Raper," a Horrible Idea for a Beer Name, by Shannon Finnell (Eugene Weekly)

And you thought "Double D Blond" was eyeroll-worthy. Hop Valley got some bad press when Rebecca Rose of Jezebel wrote about a post from Beervana's Jeff Alworth that claimed the real name of Hop Valley's "Mr. IPA" is "Mouth Raper." Alworth cited an alias page from as proof, and a commenter added that she'd looked up the brew on Untapped after seeing it on Twitter as "Mouth Raper," and all the reviews there listed that as its name.

This makes Indiana's legendary Leg Spreader sound positively quaint -- but has MillerCoors made an offer for Route 2 Brews?

MillerCoors Buys Out Oregon Brewery With History of Sexism Scandal, by Martin Cizmar (Willamette Week)

They Now Own a Majority Stake In The Maker of "Mouth Raper"

There have been two very hot topics in the world of craft beer over the past few years.

First, there are the buy-outs.

Today, Oregon had another one. The Brewbound blog reports that a majority stake in Hop Valley has been acquired by MillerCoors for an undisclosed sum. The purchase follows on the heels of 10 Barrel, Ballast Point, Elysian and Lagunitas being bought for massive sums of money. In the case of Ballast Point, a billion dollars.

But unlike those other breweries, there will be no mourning period for Hop Valley. They make very, very average beer with shiny packaging. It's the IPA your mom brings over for dinner because she knows you like hoppy beers and it says "hop" right there on the label.

Nikos Ridge, co-owner of Ninkasi, another Eugene Brewery, did throw a little shade, which will likely be the last you hear of it.

"We are always disappointed when a member of the craft industry becomes part of one of the big two macrobreweries," Ridge told the Register-Guard. "The craft industry was built on being the antithesis of big beer, and has been competing successfully with the global conglomerates for the last 30 years."

But there is a second big issue in play over the past few years: the increasing awareness of sexism in craft beer ...


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