Wednesday, November 28, 2012

Paris Hilton doesn't care who makes your beer, which is why you should.

Julia Herz's piece is appended with a poll, and currently 94% of respondents agree that it's important to know who makes your beer.

Covering similar territory, Beer Pulse picked up a recent PC posting, prompting a richly amusing dialogue at Facebook. The Publican as Paris Hilton? Who'd have thunk it?

Who Makes Your Beer?, by Julia Herz (

... In a recent CNN Money article,"Big Beer dresses up in craft brewers' clothing," Greg Koch, CEO and co-founder of Stone Brewing Co., said: “Craft brewers are creative. We don't follow trends—we create them. We specifically went against the mass-homogenized, corporatized business model…. When that very empire, the multinational conglomerate, starts giving the impression to unsuspecting consumers that they're a part of our world, of course that's offensive.”

What Koch is referring to are recent changes from big brewers including the creation of separate divisions featuring fuller-flavored beers (e.g., Blue Moon Brewing Company, Tenth & Blake Beer Company, and Green Valley Brewery), and purchasing all or part of existing small breweries (e.g., Anheuser Busch’s recent purchase of Goose Island).

So what is a craft brewer anyway?

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