Covering similar territory, Beer Pulse picked up a recent PC posting, prompting a richly amusing dialogue at Facebook. The Publican as Paris Hilton? Who'd have thunk it?
Who Makes Your Beer?, by Julia Herz (CraftBeer.com)
... In a recent CNN Money article,"Big Beer dresses up in craft brewers' clothing," Greg Koch, CEO and co-founder of Stone Brewing Co., said: “Craft brewers are creative. We don't follow trends—we create them. We specifically went against the mass-homogenized, corporatized business model…. When that very empire, the multinational conglomerate, starts giving the impression to unsuspecting consumers that they're a part of our world, of course that's offensive.”
What Koch is referring to are recent changes from big brewers including the creation of separate divisions featuring fuller-flavored beers (e.g., Blue Moon Brewing Company, Tenth & Blake Beer Company, and Green Valley Brewery), and purchasing all or part of existing small breweries (e.g., Anheuser Busch’s recent purchase of Goose Island).
So what is a craft brewer anyway?