Someone please tell Miller, Coors, Blue Moon, Leinenkugel, this business-oriented newspaper, the man in the moon pie, and anyone else interested in reality, as opposed to hype, that one cannot merely snap corporate fingers and decree mass-market as “craft.”
MillerCoors launches craft and import beer business
As with the famous definition of obscenity, we need not launch into a lengthy explanation of the meaning of craft to grasp that MillerCoors calling Blue Moon “craft” is like calling a shit sandwich a Philly Cheese Steak.
The Business "Press Release as News" Courier's typically unquestioning attitude toward publishing pure propaganda provides insight into the overall decline of journalism in America.
Give me a break, you shameless assholes. And I do mean all of you, too.
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1 comment:
Well done! :) It's impossible for a major coporate operation to produce anything even close to a craft beer!
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