Tuesday, November 10, 2015

Goodwood's launch party for canned Louisville Lager is Wednesday, November 11.

Photo credit: Joel Halbleib.

There is an exhausting back story to the evolution of what is now known as the Goodwood Brewing Company, but this rambunctious tale falls outside the topic at hand.

We begin with the event.

Louisville Lager Can Launch Party

Join us at the taproom November 11, 2015 at 5:00 p.m. for a launch party. Be the first to purchase a Louisville Lager 6 pack of cans, straight from the line! These fresh cans will be on sale for $8 per 6 pack. Along with the purchase you will also receive 20% off all swag!

Goodwood's taproom is located at 636 E. Main Street in Louisville. As for Louisville Lager itself, note the description on the brewery's web site.

Louisville Lager


Goodwood Louisville Lager is the first and only beer brewed with 100% Kentucky-grown grains. And, in a tip of the cap to our Slugger-making neighbors downtown, white ash – common in baseball bats – is used to enhance brewing. This results in a light-bodied, perfectly balanced lager with a sweet finish delivered by those Kentucky grains.

4.2 ABV/35 IBU

Speaking as an exponent of localism, lager and session strength beers, permit me to liberally praise Goodwood's Louisville Lager. It uses regional barley. It's 4.2% and comes in a can. It tastes wonderful. The price point is reasonable. I'm not sure I can make the can launch party, but I'll be drinking a lot of this one. In fact, I've threatened to rehab my kegerator just so a sixth barrel of Louisville Lager might pour from it.

This said, and also speaking personally, the whole wood/barrel phenomenon is something I find meaningful only in small doses.

Our Philosophy ... Why take the extra time to wood-age beer? Why insist on the same pure, limestone water used to make bourbon? Well, here at Goodwood, we've come to believe that what's good for bourbon is even better for beer. Our extra steps are kind of an homage to this region's distilling legacy and to those old barrels out there that still have so much flavor left to give. Sip one of our freshly nuanced stouts, lagers or ales, and we believe you'll think so, too.

It's an occasional treat for me, nothing more. I appreciate the general idea, and understand why Goodwood has rebranded from top to bottom so as to secure a market niche. It's a power move, and I wish them well. As a professional curmudgeon, the shtick strikes me as just a tad contrived.

BUT THAT'S WHY THERE IS LOUISVILLE LAGER, ash "enhancement" aside. We needn't all adore the same icons.

My preference for the use of wood in beer is when you burn it and smoke the grain. I suggest Smoked Louisville Lager. It would be a very Spezial moment for me, please and thank you.

In closing, back to the taproom and another announcement.

Woodrow On The Radio: Wednesday Mid Week Happy Hour Kick Off

We will also be having our new weekly Wednesday spinning of wax with Woodrow On The Radio. Along with the launch of our Louisville Lager Cans we will be kicking off our "Wednesday Mid Week Happy Hour". Woodrow On The Radio is a personality from WFPK who will be rocking the vinyl for us every Wednesday from 5:00-10:00 p.m. in our newly remodeled taproom.

Goodwood's web site is here.

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