Yep, it means The Latest and Greatest Beer Round Here, and the actual IL story tells all. Ironically, once upon a time, until 2008 or thereabouts, NABC brewed an ale we called Flat Tyre.
Flat Tyre
Rocky Mountain spring water is highly overrated
Newly minted brown ale unexpectedly gone amber, and an improvisational pun on a popular Colorado craft beer. When Fat Tire began being sold in Indiana, the joke got old, and quickly. Circa 5.5% abv
Boy, did it. The sheer tedium of hyperbole ...
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