Friday, November 07, 2014

It does not get more "WORD" than this: "The Short Life and Ugly Death of 10 Barrel Brewing."

We can join The Pour Fool in recalling what it means to stand up for matters of principle, and to remember how we got to where we are today.

Or, we can sing along with Ray Stevens, and circle jerk some narcissism.

As for me, this probably is the best piece of beer writing I'll read this year. Kudos. My effort pales by comparison: Diary: On the Gooseislandization of 10 Barrel Brewing by the aesthetic assassins at AB-InBev.

The Short Life and Ugly Death of 10 Barrel Brewing

... I cannot and will NOT – EVER – enable and validate the ongoing attempt by the world’s largest and most soulless “brewery” to buy what they already KNOW they can never earn on their own merits: credibility within the rapidly-expanding world of American craft brewing. No matter how wonderful and popular 10 Barrel may become in the future, the whole enterprise is now tainted. I’m not planning to even taste their beers, ever again, even if Tonya and Jimmy keep their jobs. The simple fact is that Anheuser Busch and now AB/InBev has a long and sordid history of crushing all competition, manipulating markets and distribution arrangements, and even resorting to outright bribery – the infamous “Tied Houses” of the early 20th Century – to achieve the supremacy they enjoy in the world’s beer markets. It was never about the beer, which its founder, Adolphus Busch, flatly refused to drink, calling it “that slop”. Anheuser Busch is and always has been about marketing, promotions, omnipresence in the marketplace and throwing money at every problem because that was the one and only resource they had in greater supply than any other brewery on the planet.

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