Sunday, November 30, 2008

Keg Liquors cops excellent C-J exposure.

It’s difficult to be an objective about press coverage when (a) I get so much of it and have for years, and (b) Todd Antz is the newer kid on the block even if he’s a relentless self-promotional genius … but seriously, Todd and Keg Liquors absolutely deserve wider renown of the sort prefaced by freelancer Marty Rosen’s weekend Courier-Journal profile.

Keg Liquors is King of the Beers

I’ve said this numerous times, and will again: In spite of the complete absence of time to make the changes necessary, Todd’s mounting success at good beer in the context of the package beer game has completely altered the premises that I followed in constructing the pub’s bottled beer list all those years ago.

There remains no compelling reason to stock as many bottles of what we stock now on an everyday basis. That paradigm has irrevocably changed, and we’ve been slow to adapt for a variety of reasons, most of them owing to being crazily busy in other areas (a good thing) and struck numb and dumb by inertia (not as good a thing). Todd’s in the position now to introduce product and conduct experiments in consumer preference with bottled beer in the way that we still do with draft. He and other package store operators have the entry-level segment covered, too.

As far as on-premise bottled choices go, we need to take the game to another level. I have some ideas. What I don’t have is time … but stay tuned. An long overdue makeover definitely is in the offing. In the meantime, it's great to know that two of the Louisville metro area's prime go-to beer spots are located in Indiana. Congrats to Todd and the Keg for the good words.

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