Monday, July 14, 2008

InBev to absorb A-B -- and it doesn't matter a single bit.

News from Reuters: InBev agrees to buy Anheuser for $50 billion.

Go ahead. Read this and other stories about the creation of the world’s largest beer maker, and if you find any bits of text that have the remotest thing to do with beer (as opposed to shares of stock), please let me know.

As the hypocrites clamor about the “American icon” Budweiser falling into the hostile hands of a Belgo-Brazilian consortium, I’ll do my best to suppress a yawn as big as distance between Budweiser and anything truly worth drinking, and remind readers that precious few people gave a damn during A-B’s march to the top, when its carnivorous tactics chewed up and spit out countless small, local competitors.

Swill-loving, America-first advocates please take note: Very soon none of the “big three” – Coors, Miller or A-B – will be independent.

The perfect time to switch to locally-brewed beer, don’t you think?

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