Showing posts with label pay to play. Show all posts
Showing posts with label pay to play. Show all posts

Friday, June 17, 2016

Come to Forecastle and enjoy 4-oz samples of local "craft" beer.

Handmade thimbles -- photo credit.


It says so, right here in the article.


Local Beer at Forecastle Festival 2016, by Cresant Smith (Louisville Beer)

The Forecastle Festival will be held on the Louisville Waterfront July 15 – 17th 2016. All of this great music deserves great local beer. You have seen the list of artists that are scheduled to perform, however, you may not be aware of the craft beer selection that will be available.

Here are the Louisville and Kentucky breweries and what they will be offering:

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Saturday, April 06, 2013

The Louisville Bats really must hate craft beer to marginalize it this way.


April 17 update: Why Isn't Against the Grain's Beer Available at Louisville Slugger Field's Concession Stands?, at Eater Louisville.

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Courtesy of the Louisville Bats club and its conniving henchmen at Centerplate, there's the "Best of Belgium" at Slugger Field, now with Bud Light, too, which is about as Belgian as Ronald Reagan.

And what of American-made craft beer, the world leader in innovation, as so richly represented in the territories comprising the Bats' fan base?

It's just as sad a situation as during the last couple of years, with craft beer restricted to the virtual ghetto of the roasted peanut stand on the main concourse near section 115, with signage limited to table tents so as not to offend the behemoths who grease the wheels.

As craft beer and baseball fan JZ reports at the Slugger Craft-Beer Facebook page ...

Opening day choices: BBC APA, Kentucky Ale, Magic Hat No. 9, and Leinenkugel Summer Shandy.

Of course, the latter two are crafty, not craft, but there's even more from our friend DH:

Inside the park I opted for a Bats Brew, which was described to me as "an Amber out of Tennessee". Sort of a poor man's Fat Tire.

In 2012, a fan encountering Bats Brew was told that it was ABInBev's Amber Bock in crafty disguise. Rather like putting the Louisville Slugger name on a piece of wood lathed in China, although the Bats never would be able to grasp the analogy.

As baseball clubs at all levels begin to see that the very best reason to vend locally-brewed craft beer is market-based -- because fans want locally brewed craft beer -- our Bats and their Centerplate hatcheteers continue to succumb to the simple avarice of pay-to-play dealings with multinationals.

At least we're not the only fan base with this difficulty. Here is what the New York Yankees believe is craft.


The Yankees’ “craft beer” stand is anything but



Apr 4, 2013, 9:45 AM EDT
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Amanda Rykoff went to the Yankees home opener and discovered that they have a stand called “Craft Beer Destination.”  And what sorts of good craft beer do they sell there? Maybe Six Point? Maybe Brooklyn? Maybe something from Ommegang upstate? There is a lot of good beer in New York! What is it?
These so-called “Craft Beers” — (from left to right) Blue Moon, Leinenkugel’s Summer Shandy, Crispin Cider, and Batch 19 lager — are all products of MillerCoors. Miller and Coors aren’t exactly niche products.

Sunday, April 15, 2012

My new column at LouisvilleBeer.com: "How many furlongs to Leuven?"

It's a major rewrite of something I posted here previously, and I trust, a good deal more confrontational than the first time.

Let’s face it: Subway’s new Italian sandwich collection is more authentically local (in a vaguely tri-colored Neopolitan, fake Gucci, prosciutto gangsta sense of genuine) than Churchill Downs’ fiscal embrace of AB-InBev’s “classic Belgian lager."


How many furlongs to Leuven?

I freely admit to getting no kick out of juleps. Horse pimps don’t thrill me at all, and the fireworks during Flatulence Over Louisville are an excellent annual pretext to skip town for somewhere that’s both quiet and civilized by comparison, and which has craft beer readily available to wash away the bad taste of the air show’s martial glorification of pure garishness.
Nowadays the year-round availability of locally-brewed beer in Louisville is something we take for granted, but unfortunately, the Kentucky Derby isn’t really about anything other than thoroughbred horses, gamblers and maybe the Ohio River filled with bourbon – as long as you keep that accursed mint out of it, and take it neat, the way your personal deity intended.