Newspaper recognizes local "suds-selling savants." Next, it's a pink slip for headline writers.

Previously my reaction to RateBeer's annual list was dissected, though this feature in the local newspaper's entertainment insert focuses more on Keg Liquors.

It's worth a read, but the headline ... peee-you.

The full article can be read at issuu:

Crafting a Culture: Local suds-selling savants recognized statewide, by Matt Koesters (News and Tribune)

Don't forget that the 2016 Keg Liquors Fest of Ale will move to the waterfront in New Albany.

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I did not write this headline. Really.

Yep, it means The Latest and Greatest Beer Round Here, and the actual IL story tells all. Ironically, once upon a time, until 2008 or thereabouts, NABC brewed an ale we called Flat Tyre.

Flat Tyre

Rocky Mountain spring water is highly overrated

Newly minted brown ale unexpectedly gone amber, and an improvisational pun on a popular Colorado craft beer. When Fat Tire began being sold in Indiana, the joke got old, and quickly. Circa 5.5% abv

Boy, did it. The sheer tedium of hyperbole ...