The Drink Indiana Beer campaign and the Brewers of Indiana Guild's new website have launched.
drinkin.beer
If you work at a brewery or own a brewery, and information or contact info needs to be updated at the new site, send anything and everything Tristan Schmid: tristan.schmid(at)brewersofindiana(dot)com and he'll get to work on it.
Here's the press release.
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New Public Awareness Campaign Launches to Promote Indiana Brewing Industry
"Drink Indiana Beer" aims to support local options, tourism and legislative efforts
INDIANAPOLIS (September 30, 2014) – The Brewers of Indiana Guild, a non-profit trade association that represents Indiana's nearly 100 craft breweries, has launched a public awareness campaign and a new website dedicated to promoting the Indiana brewing industry.
The campaign, called "Drink Indiana Beer," will encourage people to purchase local beer instead of national or global brands; promote Indiana as a beer tourism destination; and urge those who already purchase Indiana beer to support the industry further by backing legislative efforts.
"We're excited about this new effort to get the word out about the importance of the 96 craft breweries in Indiana," said Tristan Schmid, communications director for the Brewers of Indiana Guild. "Our breweries aren't just places to get beer: They're small businesses whose owners invest in their communities, and every time someone chooses to purchase a pint or a six-pack locally, that money helps support the surrounding area."
The Guild's new website, drinkin.beer, launches as the Guild heads to Denver to represent Indiana beer at Great American Beer Festival, one of the largest beer events in the country. The website features a geolocation option allowing visitors to search for nearby breweries on their mobile devices. It also includes information about beer festivals--the Guild hosts the state's largest, Indiana Microbrewers Festival--and other ways to become involved.
The craft brewing industry in the state is growing quickly. According to the national Brewers Association, 6,139 full-time employees contributed to an economic impact of $609,240,000 in Indiana in 2012 (the latest year for which numbers are available); these numbers will increase as Indiana quickly approaches 100 craft breweries and brewpubs toward the end of 2014.
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About Brewers of Indiana Guild: The Brewers of Indiana Guild provides a unifying voice for the nearly 100 craft breweries and brewpubs of Indiana. The Guild promotes public awareness and appreciation for the quality and variety of beer produced in Indiana, advocates for favorable regulatory treatment from state and federal agencies, and provides support to brewers throughout the state. For more information, visit drinkin.beer.
Showing posts with label beer web sites. Show all posts
Showing posts with label beer web sites. Show all posts
Tuesday, September 30, 2014
Monday, August 01, 2011
LouisvilleBeer.com is up and running, and my column is there.
LouisvilleBeer.com is up and live: http://louisvillebeer.com/.
Previously, I wrote the introduction to this new beer site: Read my essay about the new http://LouisvilleBeer.com, launching on August 1.
At LouisvilleBeer.com, site founders John Campbell and John Wurth seek to offer a one-stop shop for Louisville area craft brewing information. It's something we need, and I believe they can provide it.
I'm happy to reiterate that LouisvilleBeer.com will be the new home of my beer column, formerly published in LEO. Apart from a series of "Wednesday Weekly" essays here at Potable Curmudgeon, the column has been dormant since June of 2010, for reasons explained here: A tale of two columns.
As with my LEO "Mug Shots" column of old, now rebranded as "Baylor on Beer," publication at LouisvilleBeer.com will be bi-monthly. This might increase in frequency if there's time to write, and when special events come along to suggest more detailed coverage.
Unlike the largely spurious reason for the termination of my LEO gig, I'll actually be able to write the truth about mass market beer when the mood strikes me, as it did with today's first "Baylor on Beer" essay: Know Your Enemy.
When I know more about the schedule for Baylor on Beer, I'll let you know, although it is probable that I'll provide at least some coverage of the Great Taste of the Midwest on Saturday, August 13.
Previously, I wrote the introduction to this new beer site: Read my essay about the new http://LouisvilleBeer.com, launching on August 1.
At LouisvilleBeer.com, site founders John Campbell and John Wurth seek to offer a one-stop shop for Louisville area craft brewing information. It's something we need, and I believe they can provide it.
I'm happy to reiterate that LouisvilleBeer.com will be the new home of my beer column, formerly published in LEO. Apart from a series of "Wednesday Weekly" essays here at Potable Curmudgeon, the column has been dormant since June of 2010, for reasons explained here: A tale of two columns.
As with my LEO "Mug Shots" column of old, now rebranded as "Baylor on Beer," publication at LouisvilleBeer.com will be bi-monthly. This might increase in frequency if there's time to write, and when special events come along to suggest more detailed coverage.
Unlike the largely spurious reason for the termination of my LEO gig, I'll actually be able to write the truth about mass market beer when the mood strikes me, as it did with today's first "Baylor on Beer" essay: Know Your Enemy.
When I know more about the schedule for Baylor on Beer, I'll let you know, although it is probable that I'll provide at least some coverage of the Great Taste of the Midwest on Saturday, August 13.
Monday, July 11, 2011
Read my essay about the new http://LouisvilleBeer.com, launching on August 1.
My friend John Campbell, whose local career in good beer has included stints at Falls City, NABC, BBC and Schlafly, has teamed up with John Wurth, principal at Hatch Creative LLC, to launch LouisvilleBeer.com on August 1, 2011.
Currently, there’s a place-setter page featuring the testimonial I happily wrote for them, which should explain everything about what they seek to do. Since postcards were being handed out during LIBA’s Louisville Brewfest, I trust there’s nothing wrong with me repeating the essay here. I intend to reintroduce my former LEO column at this new location, although Mug Shots as a title is retired along with the position.
Can anyone think of something else?
---
Some time around 1996, Rich O’s Public House was on sufficiently firm ground after four years of ceaseless nurturing that I finally could afford the luxury of a weekly day off.
Surrounded on a daily basis by beer, beer and even more beer – back then, most of it imported, but with what eventually would be termed “craft” beers gradually seeping in from the coasts, Colorado and Michigan – one might be forgiven for seeking work-free recreation in some completely different field, perhaps fishing or bicycling, maybe doing odd jobs around the house.
Not me. What I wanted most of all was to find some other establishment in the metro Louisville area that also served good beer, to go there, relax, and enjoy a busman’s holiday.
Where to go? For a brief time, I made an effort to collate the available information and to provide an Internet listing of the like-minded for viewing at the FOSSILS homebrew club web site. With a degree of grandiosity in retrospect, I called it, “The Good Beer Guide to Louisville,” after the Campaign for Real Ale’s listings of pubs in the UK serving real ale.
The local brewery choices were limited. The forerunning Silo Brewpub was around for a while, and BBC was a keeper. Oldenberg Grille and Hops! were short-lived, as was Pipkin Brewing. Certain other pubs, beer bars and free houses on my weekly rotation survived, and thrive to this very day: Baxter Station, Rocky’s, O’Sheas’s and Irish Rover spring immediately to mind. I patronized them whenever possible then, and still do now.
A bit further along, breweries began making up ground. By 2000, Cumberland Brews had arrived, and shortly thereafter, Browning’s, located in Louisville Slugger Field. BBC split into two, NABC began brewing, and in shortly thereafter in America there was a shot heard around the world: Craft beer, an inspiring, non-violent velvet revolution of sorts, and just the sort of innovative phenomenon that we all can be patriotic about and celebrate on a 4th of July weekend.
But my well-intentioned efforts to maintain a “Good Beer Guide” ended long before the surge. There wasn’t enough time for someone drinking beer professionally and growing his own business to keep up, and while I judged this fact a fine problem to have, indeed, it did little to quench my thirst for information.
In 2011, there are many more of us than before, and now more than ever, we need such a comprehensive source, especially with new metro area breweries on the horizon.
In 1995, when it came to finding good beer in metro Louisville, the number of primary options was restricted to the fingers of one hand. In 2011, ten digits won’t get you past the epicenter of Baxter Avenue.
In 1995, I’d settle for a tattered, mimeographed sheet of paper with penciled-in street directions. In 2011, I need a comprehensive web site, a one-stop shop – a place where updates are timely and information is fresh. Coincidentally, this brings me to LouisvilleBeer.com, which intends to be precisely the kind of joint we need, and a guide to all things craft beer in Louisville.
Features will include news, videos, podcasts and a bi-weekly column by me, Roger A. Baylor. There’ll be maps and reviews of local brewpubs, beer bars, and retail stores. Handy local brewery information, including directions, hours of operation, specials and seasonal releases, are a LouisvilleBeer.com staple, along with a local and regional beer event calendar.
Stay tuned for more. Speaking personally, I’m delighted to have another chance to inflict my beer opinions on the Louisville area drinking public. I’d tell you more, except that somewhere, it’s already happy hour.
Currently, there’s a place-setter page featuring the testimonial I happily wrote for them, which should explain everything about what they seek to do. Since postcards were being handed out during LIBA’s Louisville Brewfest, I trust there’s nothing wrong with me repeating the essay here. I intend to reintroduce my former LEO column at this new location, although Mug Shots as a title is retired along with the position.
Can anyone think of something else?
---
Some time around 1996, Rich O’s Public House was on sufficiently firm ground after four years of ceaseless nurturing that I finally could afford the luxury of a weekly day off.
Surrounded on a daily basis by beer, beer and even more beer – back then, most of it imported, but with what eventually would be termed “craft” beers gradually seeping in from the coasts, Colorado and Michigan – one might be forgiven for seeking work-free recreation in some completely different field, perhaps fishing or bicycling, maybe doing odd jobs around the house.
Not me. What I wanted most of all was to find some other establishment in the metro Louisville area that also served good beer, to go there, relax, and enjoy a busman’s holiday.
Where to go? For a brief time, I made an effort to collate the available information and to provide an Internet listing of the like-minded for viewing at the FOSSILS homebrew club web site. With a degree of grandiosity in retrospect, I called it, “The Good Beer Guide to Louisville,” after the Campaign for Real Ale’s listings of pubs in the UK serving real ale.
The local brewery choices were limited. The forerunning Silo Brewpub was around for a while, and BBC was a keeper. Oldenberg Grille and Hops! were short-lived, as was Pipkin Brewing. Certain other pubs, beer bars and free houses on my weekly rotation survived, and thrive to this very day: Baxter Station, Rocky’s, O’Sheas’s and Irish Rover spring immediately to mind. I patronized them whenever possible then, and still do now.
A bit further along, breweries began making up ground. By 2000, Cumberland Brews had arrived, and shortly thereafter, Browning’s, located in Louisville Slugger Field. BBC split into two, NABC began brewing, and in shortly thereafter in America there was a shot heard around the world: Craft beer, an inspiring, non-violent velvet revolution of sorts, and just the sort of innovative phenomenon that we all can be patriotic about and celebrate on a 4th of July weekend.
But my well-intentioned efforts to maintain a “Good Beer Guide” ended long before the surge. There wasn’t enough time for someone drinking beer professionally and growing his own business to keep up, and while I judged this fact a fine problem to have, indeed, it did little to quench my thirst for information.
In 2011, there are many more of us than before, and now more than ever, we need such a comprehensive source, especially with new metro area breweries on the horizon.
In 1995, when it came to finding good beer in metro Louisville, the number of primary options was restricted to the fingers of one hand. In 2011, ten digits won’t get you past the epicenter of Baxter Avenue.
In 1995, I’d settle for a tattered, mimeographed sheet of paper with penciled-in street directions. In 2011, I need a comprehensive web site, a one-stop shop – a place where updates are timely and information is fresh. Coincidentally, this brings me to LouisvilleBeer.com, which intends to be precisely the kind of joint we need, and a guide to all things craft beer in Louisville.
Features will include news, videos, podcasts and a bi-weekly column by me, Roger A. Baylor. There’ll be maps and reviews of local brewpubs, beer bars, and retail stores. Handy local brewery information, including directions, hours of operation, specials and seasonal releases, are a LouisvilleBeer.com staple, along with a local and regional beer event calendar.
Stay tuned for more. Speaking personally, I’m delighted to have another chance to inflict my beer opinions on the Louisville area drinking public. I’d tell you more, except that somewhere, it’s already happy hour.
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