Piss off, Spike: Trojan Terrapin's baseball-themed "brew lab" is just another multi-national concept, isn't it?

There's the intended "craft" imagery, whether the exact word is used or not:

Brewery goes to bat with the Atlanta Braves (CNBC)

Terrapin Beer Company is stepping up to the plate.

The Athens, Georgia-based brewery is opening a taproom and "brew lab" adjacent to SunTrust Park, the new home of Major League Baseball's Atlanta Braves, which will open next season.

"To have the Braves behind us with their branding and their fan base, I'm very excited," said Brian "Spike" Buckowski, Terrapin's co-founder and vice president of brewing ...

Then there's what it's really about:

... The deal is part of a multiyear partnership between the Atlanta Braves and MillerCoors (NYSE: TAP), whose Tenth and Blake craft division purchased a full ownership in Terrapin in July after owning a minority stake since 2012. Terrapin produced 57,000 barrels of beer last year, up nearly 25 percent from 2014.

MillerCoors is no stranger to the brewery connected to a baseball stadium concept.

Another Tenth and Blake brand, Blue Moon Brewing Company, has operated The Sandlot Brewery inside Denver's Coors Field since 1995.

It's bad enough that SunTrust Park is a paean to suburban sprawl. Now it gets to be a shrine for mockrobrews, too.


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The Pour Fool rules: "FUCK Budweiser: Your Basic Early Morning, Fed-Up Rant."

From the glorious article.

The Pour Fool induced a Vulcan mind meld, and now the contents of my own cranium have been reproduced in full, living color -- except, of course, the Pour Fool wrote these inspiring words himself.

He just might be my favorite living beer writer.

FUCK Budweiser: Your Basic Early Morning, Fed-Up Rant, by Steve Foolbody (The Pour Fool)

People don’t come out of the womb with a hankerin’ for Budweiser. Kids, in particular, love big flavors. They grow up eating nachos and Cheetos and burgers and pizza…NONE of which leads logically to drinking watery, flavorless adjunct Pilsner, that is so swamped by those food that you might as well be drinking water. People are programmed to drink BudMillerCoors. They find it in their family fridge and watch Mon and Dad and their uncles and aunts mindlessly slugging the stuff down and think, “That’s what beer is“. That knee-jerk repetition kept those wimpy-ass beers unchallenged for over a century…until beers with real flavor came along and craft brewing flourished and people found out, “Hey! I don’t have to settle for that insipid shit, anymore!” And AB/InBev is on the way out and they don’t even know it because we like these new, carefully crafted, great-tasting beers BETTER…and we are NEVER going back.

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Haven't our fighting men and women endured enough hardship?