Showing posts with label Crescent Hill Craft House. Show all posts
Showing posts with label Crescent Hill Craft House. Show all posts

Monday, January 25, 2016

The PC: "A True Local Approach ... Kentucky Beer and Food Take Center Stage at Crescent Hill Craft House."

The PC: "A True Local Approach ... Kentucky Beer and Food Take Center Stage at Crescent Hill Craft House."

A weekly column by Roger A. Baylor.

Please excuse me for tardiness. As regular readers know, I write a quarterly beer column for Food & Dining Magazine (Louisville Edition). The magazine is free of charge and can be read at issuu concurrent with the print release, and yet I like to wait a bit before adding the columns to the public record here.

Eight months is more than a bit, so here is something different from the Summer 2015 (Vol. 48; May/June/July) issue, in that my "Hip Hops" column about Crescent Hill Craft House was expanded to feature length. With a second Craft House under construction in Germantown, at least the topic remains somewhat timely.

---

A True Local Approach ... Kentucky Beer and Food Take Center Stage at Crescent Hill Craft House.

It remains a golden age for craft beer in America, but while artisanal brewing continues to grow and prosper on Kentucky soil, another satisfying libation retains the bulk of bragging rights in the Commonwealth.

It’s bourbon, and bourbon is ascendant.

With considerable justification, Kentuckians view their native spirit not merely as intoxicating, but representative of a local art form belonging uniquely to them. Strictly speaking, bourbon is a process and not an appellation, and can be produced anywhere in America. However, don’t expect a Kentuckian to accept this fact without an argument – and splashes of branch water are purely optional.

Verily, a bourbon aficionado residing in Kentucky probably is the most rigorous practitioner of localism in all of these United States: A specific distillery’s venerable layout, its historic pot still, a particular limestone water source, gentle aging in oak (from which preferred cooper’s grove?) and the comprehensive guiding intelligence of a wily master distiller, all combining to create a topographic, geographic and mythic elixir like no other.

Yet it is rightly said that bourbon is a form of distilled beer without the hops, and surely craft beer’s explosive Kentucky growth with hops is intriguingly comparable with bourbon’s, but significantly, not always so much in terms of its acceptance as a manifestation of localism.

It is depressingly common for Louisville-area craft beer enthusiasts to openly eschew locally brewed beers, reserving their fevered approbation for new and different beers coming into Kentucky and Indiana from far, far away. As such, localist beer instincts compete with perceptions of “exotic” value, which are as old as humanity itself.

Unfortunately, these perceptions often have little to do with the actual liquid occupying one’s glass.

---

When the shipping-borne international spice trade commenced in Europe several hundred years ago, a form of consumer demand was created. A “need” arose to obtain previously unknown spices from overseas, owing not to their supposed usefulness in masking otherwise rancid food, as is often erroneously imagined today, but because the spices themselves were quantifiable and visible measures of social status according to prevailing, evolving and subjective value systems.

In essence, anyone who was anyone just had to have these spices – or risk not being anyone, any longer. Possession was a palpable, tangible symbol of status, and the key to their value was distance: These spices were from somewhere else – exotic, expensive and hard to obtain, and as such, infinitely sexier than piddling local norms, with magical and totemic properties.

No one thought it necessary to bother with explanations as to why the rare spices proffered at the wedding feast mattered. It was understood. Peers compared the quantity of their spice stocks to establish social pecking orders, and any stray servant or cowed peasant in proximity of the scene knew immediately that strength and power were conferred on those who possessed the requisite spicy symbolism … while by contrast, he or she remained a degraded underling.*

Happily, we’re here to consider local beer and not saffron; after all, that stuff’s almost as expensive as trendy finishing hops from New Zealand.

---

Present-day metro Louisville boasts numerous bars and restaurants where the distilled variant of localism is stirringly endorsed by means of encyclopedic Kentucky bourbon lists: Haymarket Whiskey Bar, Down One Bourbon Bar, Bourbons Bistro, the Silver Dollar – surely there are barber shops in a Shively strip mall boasting “century” bourbon lineups – but not one metro multi-tap or specialty beer bar of appreciable size has followed suit with similarly exhaustive local craft beer selections.

Until now. At the Crescent Hill Craft House, 40 taps pour locally brewed beers to the exclusion of all others, and as much kitchen fare as possible is sourced from regional farms and suppliers. For good measure, there is a list of 40-plus bourbons.

Co-owner Pat Hagan explains: “We’re going with all Kentucky beers, including Southern Indiana. That’s the way economies should be going, and are. Customers want to support the local area and they want local products, so offering them beer and food from the area makes sense.”

Hagan’s name might be familiar. In terms of Louisville craft brewing, he is an undisputed elder statesman, and his family’s Bluegrass Brewing Company (founded in 1993) now includes three on-premise Louisville locations. There also is a BBC production brewing facility, owned separately but working in concert with the BBC brewpubs.

In 2014, after two decades of building and nurturing his own locally popular breweries, Hagan began thinking about what has come of craft brewing’s proliferation in BBC’s wake. A new concept began to take root, and with business partners Brad Culver and Beau Kerley, he bought and remodeled a longstanding bar space located at 2634 Frankfort Avenue – a locale where independent small businesses tend to thrive.

At the Crescent Hill Craft House, amid exposed brick and stripped beams, beers from Against the Grain, Alltech (Kentucky Ale), Apocalypse, Bluegrass Brewing, Country Boy, Cumberland, Eight Ball, Falls City, Flat12, Great Flood, New Albanian and West Sixth are featured, and according to Hagan, their massed presence initially caused confusion.

“The biggest resistance we had, pre-opening, was convincing bar managers, distributors and salesmen that you don’t need Bells and Southern Tier,” he said, nicely name-dropping two out-of-state brewers.

“But breweries in Kentucky make great and diverse beer, so serving just those beers is no downgrade. I think both locals and visitors like to be able to come to one place and see everything that the area has to offer.”

Chef Tim Smith enthusiastically agrees, and has designered the Craft House’s food program to reflect localism from the ground up. Hagan approached Smith in the early stages of the project.

“Pat asked if I could put together a locally sourced menu, and I said sure. He liked it, then wanted to know who could pull it off in the kitchen. I said, well, might as well be me.”

And why not? Smith has been cooking professionally in the Louisville area for as long as Hagan has been brewing beer, putting in stints with the Grisanti family, Napa River Grill and 60 West Martini Bar.

Smith’s first priority at Craft House is local and regional sourcing, whenever possible: Beef from Marksbury Farms and aquaponic greens raised at Groganica Farms; spent grain from the BBC brewhouse in St. Matthews to top his delicious cobblers, and crusty Blue Dog bread baked a few blocks away to produce a beer-friendly bruschetta oozing bacon jam.



Even when a local source isn’t available, menu items are “finished” on site (smoking salmon, curing pork belly) and strategically paired, as with the Sheltowee Farms mushroom risotto accompanying Smith’s pan seared scallops.

Smith gently rejects the notion of any specific style or cuisine as ideally suited to a venue like Craft House. “The idea is good food you can pair with beer in an unpretentious atmosphere,” he said, adding a crucial point: “It always takes a team, and it’s up to the servers to know.”

That’s huge. At Craft House, both the beers and the food constantly change with the season, and so servers are the ultimate frontline aggregators of information. What’s in the “seasonal vegetable medley”? Is that ale hop- or malt-forward? What makes this dish and that beer work together?

In Louisville, the Crescent Hill Craft House is answering these questions. Why not local beer and local food? Why not harness subjective value systems to objective local quality, and celebrate the beers that make us special, as brewed right here, in and near our own neighborhoods?

The philosopher’s advice rings true: “Think globally, drink locally.”

---

* For more see “Tastes of Paradise: A Social History of Spices, Stimulants and Intoxicants,” by Wolfgang Schivelbusch.

_

Saturday, May 09, 2015

I profile the Crescent Hill Craft House in the new issue of Food & Dining Magazine.


The current issue of Food & Dining Magazine (Louisville Edition) has hit the streets, and is available at hundreds of locations throughout metropolitan Louisville. It's the Summer 2015 issue (Vol. 48; May/June/July).

Food & Dining is a Louisville-based lifestyle publication focused on food & cooking, the enjoyment of wine & spirits, and the experience of dining out in one of the nation’s top restaurant cities.
We have all the sensibilities of a local magazine, but with the design and photography of a national magazine.

We pack the magazine and with gorgeous photography, engaging feature stories, entertaining articles, unique recipes and a restaurant guide that details over 1,000 restaurants.

Trends come and they go, and yet I've been writing a column about beer in Food & Dining almost since the magazine's inception. It's been a great opportunity, and I'm grateful. For the current edition, my "Hip Hops" column about the Crescent Hill Craft House was expanded with added text and photos.

You can read it here: A True Local Approach.

At the Crescent Hill Craft House, 40 taps pour locally brewed beers to the exclusion of all others, and as much kitchen fare as possible is sourced from regional farms and suppliers. For good measure, there is a list of 40-plus bourbons.

Co-owner Pat Hagan explains: “We’re going with all Kentucky beers, including Southern Indiana. That’s the way economies should be going, and are. Customers want to support the local area and they want local products, so offering them beer and food from the area makes sense.”

Below are additional links to the new issue of Food & Dining.

Entire issue

COMINGS & GOINGS

$10 CHALLENGE - El Taco Luchador

HUMOR

COPPER & KINGS

CHEF Q&A – Dustin Staggers

URBAN BOURBON TRAIL - Dish on Market

ANOOSH BISTRO

COOKING WITH RON – Tomatoes

RESTAURANT GUIDE

RESTAURANT MAPS

Saturday, April 04, 2015

A wonderful BBC Louisville Lager, food and good times at the Crescent Hill Craft House.

Formerly a mixed berry cobbler topped with BBC's spent grain.

Update: Read about branding changes at BBC Main & Clay.

To tie up a few loose ends in an article I'm writing for Food & Dining Magazine about the Crescent Hill Craft House, we were compelled to go there (yet again) early Friday evening, and eat, and drink.

That's hardship. For nibbles, we arranged a spread of Bacon Bruschetta, Charred Chicken Wings, Brussel Sprouts and Fries, My wife drank Blue Stallion's (Lexington) Hefeweizen, which is delicious. As is my habit, I surveyed a draft beer list composed entirely of local and regional beers, in search of sessionable choices.

It suddenly struck me that I had not yet tried BBC's (Main & Clay) Louisville Lager, and when I asked about it, the server was exemplary, describing it as a European lager with German hop character.

Indeed, it is, and I regret only trying it now, months after it was released. BBC Louisville Lager is so good that I'm reconsidering my decision to stop using the garage keg box, which came about because there were so few beers I'd consider drinking on a daily basis. A sixth barrel might work out right.

At a time when a brewer's tap handles are so hard to hold, doesn't it make sense for a "craft" brewer to circumvent the previous received wisdom about the untimeliness of lagers, and make a beer of widespread appeal, that can hold serve because it's so different from the now standard IPAs, and is less than 5% abv? It's the stuff of a classicist's genius, which is probably why I didn't think of it first.

My second beer on Friday night was Ei8ht  Ball Brewing's Prodigal, an American Pale Ale coming in at 6.5%, and a textbook example of the genre.

I've richly enjoyed my visits to the Crescent Hill Craft House. Let's hope it has a long and prosperous life.

Craft House web site

Craft House at Facebook


Monday, August 25, 2014

The PC: Anti-local craft beer unconsciousness, revisited.

The PC: Anti-local craft beer unconsciousness, revisited. 

A weekly web column by Roger A. Baylor.

The Crescent Hill Craft House has opened on Frankfort Avenue in Louisville, and while I haven't yet had the chance to visit, I already know what I'll be drinking first.

It will be a BBC beer from the St. Matthews location. The exact one doesn't matter. My reasoning is that BBC's owner Pat Hagan is involved in the Craft House as well, and the Craft House pours only local and regional beers. It's an elastic definition, as it should be, and the point remains valid: Pat's kept BBC in the game for 22 years, and I'll drink one of his beers to thank him for it, and to celebrate the all-local concept.

It's been a year and a half since I wrote the following column, and in retrospect, nothing's changed for me. Consider it as one dedicated to the advent of the Craft House, and the hope that the concept embraced by Pat and his partners yields solid returns.

---

“Art can never take the place of social action … but its task remains forever the same: to change consciousness.”
-- Amos Vogel, from “Film as a Subversive Art”

When will craft beer finally change the consciousness of the American beer-drinking mainstream?”

I’m tempted to answer one question with another: Should mainstream consciousness ever be the desired outcome for craft beer?

But let’s play it straight. Some might say that craft beer consciousness already has arrived. Craft beer’s availability is wider than ever before, and statistically, most Americans live within close proximity to a craft brewer, even if the average measurement is skewed by Michigan as compared to the Deep South.

Slowly, even this imbalance is changing, and craft beer consciousness is penetrating all geographical areas of the country.

More tellingly, America’s copycat megabrewers are quite conscious of craft’s escalating impact. Through imitation and outright, unrepentant piracy – the only recourses for corporate regimes cruelly deprived of the creative gene – mass-market mockrobrews, from Blue Moon and Shock Top to zombie craft beers like those from the late, lamented Goose Island, now are routinely positioned to distract truth seekers. As always, bucket loads of marketing cash are wielded to pull soothing layers of mistruth and gloss over the eyes of the undiscerning.

Overall, my personal view about craft beer’s consciousness is that for all our obvious gains, we’re not quite “there,” at least yet.

Rather, when sociologists and psychologists at last begin studying craft beer drinkers close up and personal, we’ll know that mainstream consciousness has drawn to within a whisker, because there is no more reliable indicator of mass-market impact than the urgent need to understand the behavior of those consumers inhabiting segments poised for profit. That’s how the real money gets made.

While the analysts and shrinks are cogitating, perhaps they can help me with persistent examples of what might be termed cognitive dissonance in craft consciousness.

A prime example includes the inability (read: unwillingness) on the part of credentialed craft beer enthusiasts to tell the difference between craft and crafty as they avert their eyes from the Goose Gambit’s shelf-space-seeking drones, which are intended primarily to shift money to faraway corporate shareholders. It’s the most patently obvious bait-and-switch tactic since door-to-door driveway resealing, and yet it is ignored by many who plainly know better.

---

While we’re at it, these battered and blotted Rorschach findings also may help explain the most disquieting aspect of craft beer consumer behavior, at least to me: Anti-local craft beer unconsciousness.

It is my aim to re-situate the burgeoning craft beer movement within a context of economic localization, to revert the revolution to its point of origin, and to describe how the very consciousness of buying local is important both in non-beer terms, and in the specific way it impacts the craft beer ethos. Recently I wrote:

Shift happens. It is perhaps the single, fundamental tenet of emerging economic localism, and when it comes time to have a beer, the concept of shift means putting this principle into liquid practice.

Having acknowledged the efficacy of buying local, as measured by factual indices consistently recognizing that localism keeps more money in one’s community, my household is incrementally shifting toward local sources of goods and services, whenever practical.

Shift is a process, not an all-or-nothing crusade. If my shift to locally brewed beer implied being compelled to drink an inferior product, obviously I would think differently. Fortunately, it does not.

And yet for some otherwise knowledgeable practitioners of the craft beer ethos, “local” and “inferior” remain synonymous terms.

Why?

It is interesting to consider the contrasting reaction to “buying local” that exists, quite apart from the merits of local beer, when we speak of the retail sector: Hardware, groceries, clothing, floral arrangements and the like. I hear it often:

"But wait: You cannot compel me to spend more money than I wish to spend."

The perception is that buying local always entails higher expense to the consumer. Actually, numerous studies have addressed this perception, and the price differences therein typically are not as profound as imagined, if they even exist at all. Probably what doubters mean to say is that they cannot be compelled to surrender the big box, exurban shopping ease of finding all consumables under one roof – and that’s a different topic, one falling outside my parameters today.

But when it comes to craft beer, independent small brewers seldom hear objections about price, because craft beer enthusiasts understand that handcrafted products using higher quality ingredients within smaller economies of scale cost more than mass produced ones do. Consequently, a different and less readily explicable form of pushback occurs in the context of local beer and brewing.

How about some locally brewed beer, guys?

“No, because you cannot compel me to drink poorer quality beer. Only the best for me, you know."

This reply never fails to utterly befuddle me.

I’m a trained BJCP beer judge, and after thirty years in the beer business, obviously I’ve been around the block a few times – just ask my liver.

When I attend beer festivals these days, my samples invariably are drawn from “everyday” beers as made by small, local breweries, if only to remind me that seldom are these beers in any way unsuitable. On those rare occasion when there’s a quality problem, I’m constructively honest in identifying it, and if I can do so, in proposing a solution. Without dialogue, there cannot be a community. Without community, very little about craft beer interests me, anyway. Craft beer consciousness isn’t me against the world.

It’s us against the world.

Unfortunately, there exists a minority of self-identified craft beer opinion shapers for whom it’s never quite enough for local beer to be good, solid or sessionable.

What’s more, for them, local beer by definition simply cannot ever be “sexy” enough to justify a variant of beer enthusiasm sated only through insularity, exclusivity and narcissism, and before readers take me to task for erecting a straw man, permit me to add that I’m well aware of what such snobbery entails, because I’ve spent years now slowly recovering from its debilitating influence.

You’re damned right I’ve sinned, but consciousness is subject to evolution, and so is conscience. When I look back at my career in beer, I’m not always happy with my modes of expression, but know this: Narcissism’s not my gig, and never was. Expertise isn’t about keeping; with me, it’s all about teaching, and my record should speak for itself in that regard.

In my opinion, the breezy and frankly disdainful attitude that local beer cannot be good is a form of misplaced elitism and condescending snobbery ultimately injurious to craft beer’s larger interests. Attack mass-market swill at will; it deserves censure, but craft beer cannibalism is another matter entirely.

Beer as we know and love it does not exist in a societal, historical or ethical vacuum. Rather, craft beer consciousness exists within a community, and if we wish our community to grow sustainably, we must share our expertise broadly, not narrowly.

Consequently, I challenge the shadowy sect of narcissistic beer enthusiasts to help spread wisdom, not hoard it; to enhance local brewing and not detract from it; and in summary, to be part of the solution, not a collection of snarky Wonkas in the making. We have enough of that, already.

---

Nevertheless, at the end of the day, I remain a realist. Nothing I write or say in this column can substantively change attitudes that derive from a wide variety of wants, needs and experiences. Life’s too complicated for simplicity and we’re all different as people, but what I can make absolutely clear is this:

I’ve got the backs of local, independent brewers in this region, and when the smack starts getting talked, I’ll be there to answer it. It’s a matter of deeply held principle.

Consider joining me by waving potential craft beer converts into the tent, not erecting barriers to their enlightenment. In such a fashion, consciousness changes – and grows.

Friday, August 22, 2014

Crescent Hill Craft House opens on Monday, August 25.


Looking for a wonderful draft beer list that refutes the oft-heard lament that one must drink beer from elsewhere, not from around Louisville, because our local beer isn't as interesting?

Pfui. Meet the Crescent Hill Craft House,  opening Monday, August 25. It is located at 2636 Frankfort Avenue in Louisville.

From the Crescent Hill Craft House page at Facebook comes the following overview (and the photo).

Beer: 40 'all-local taps' including BBC, NABC, Country Boy, Flat 12, & all the other locals.

Menu: Busy - everything local, from bologna to fried quail $7-19; coca-cola: $2.25; Weekend brunch 9-2.

Kitchen: "Chef-driven-food" from Chef Tim Smith, formerly with Napa River Grill & 60 West Martini Bar. Served indoors & out.

Meet: Brad Culver, owner/partner/GM, started with BBC "Bluegrass Brewing Company Restaurant & Brew Pub, Brewpub, Brewery" in 2003. Beau Kerley, owner/partner & GM, worked at Dark Star & BBC, the out-of-town investor, and Pat Hagan, owner/partner/founder BBC St. Matthews, and last but not least, Gordon, from BBC 4th St, tending a full bar.

Entertainment: Sports on TV. Piped-in, & occasional live music, small sound system.

Decor: Minimalist, quite bare. New patio out back.

Atmosphere: Rough, unfinished ceiling with bare concrete floor & brick; brutal lighting.

Bicycles: Racks in the back alley, but no entrance/exit.

Opening: Monday August 25.