Intellectual honesty as it pertains to Goose Island's entirely necessary multinational hash tag.

What's that intellectual honesty egghead horseshit, Rog -- I mean, all we care about is the liquid in the glass, and we don't give a fuck who finances it.

Thank you, narcissists. Meanwhile, back in the real world, in determining whether it's Goose Island or Trojan Goose, geography is only somewhat useful.

More relevant is the eternal admonition to follow the money.

Failure to do so conjures questions of intellectual honesty, as in this plank: 'Relevant facts and information are not purposefully omitted even when such things may contradict one's hypothesis."

Intellectual honesty is an applied method of problem solving in academia, characterized by an unbiased, honest attitude, which can be demonstrated in a number of different ways, including but not limited to:

• One's personal beliefs do not interfere with the pursuit of truth;
• Relevant facts and information are not purposefully omitted even when such things may contradict one's hypothesis;
• Facts are presented in an unbiased manner, and not twisted to give misleading impressions or to support one view over another;
• References, or earlier work, are acknowledged where possible, and plagiarism is avoided.
• Harvard ethicist Louis M. Guenin describes the "kernel" of intellectual honesty to be "a virtuous disposition to eschew deception when given an incentive for deception."

Intentionally committed fallacies in debates and reasoning are sometimes called intellectual dishonesty.

For an explanation of the local multiplier effect, elements of which surely apply to this digression, visit a place where principled folks make interesting points: The Multiplier Effect of Local Independent Business Ownership.

Hint: It isn't located at Rate Advocate's web site.

Paris Hilton doesn't care who makes your beer, which is why you should.

Julia Herz's piece is appended with a poll, and currently 94% of respondents agree that it's important to know who makes your beer.

Covering similar territory, Beer Pulse picked up a recent PC posting, prompting a richly amusing dialogue at Facebook. The Publican as Paris Hilton? Who'd have thunk it?

Who Makes Your Beer?, by Julia Herz (CraftBeer.com)

... In a recent CNN Money article,"Big Beer dresses up in craft brewers' clothing," Greg Koch, CEO and co-founder of Stone Brewing Co., said: “Craft brewers are creative. We don't follow trends—we create them. We specifically went against the mass-homogenized, corporatized business model…. When that very empire, the multinational conglomerate, starts giving the impression to unsuspecting consumers that they're a part of our world, of course that's offensive.”

What Koch is referring to are recent changes from big brewers including the creation of separate divisions featuring fuller-flavored beers (e.g., Blue Moon Brewing Company, Tenth & Blake Beer Company, and Green Valley Brewery), and purchasing all or part of existing small breweries (e.g., Anheuser Busch’s recent purchase of Goose Island).

So what is a craft brewer anyway?