A tail of two Yetis: Red Yeti sued by Great Divide.

Although I recall hearing about this dispute previously, it seems I neglected to mention it here at the PC blog. Maybe it was on social media. No matter.

Whatever one's position on Great Divide's trademark claim, ignoring a cease and desist order might not be the best legal maneuver.

Having recently been compelled to engage the services of an attorney, who prices hourly services very fairly, it occurs to me that a few hours on the clock can wipe out a Friday night's take -- and Great Divide probably has deeper pockets.  

We await further developments. If it were me, and the lawsuit goes badly for Red Yeti, I'd go with Red Trotsky as a replacement. There may even be posters somewhere.

Colorado brewer sues Jeffersonville’s Red Yeti brewpub in trademark dispute, by Marcus Green (WDRB)

LOUISVILLE, Ky. (WDRB) – Since opening in 2013, The Red Yeti brewpub and restaurant in Jeffersonville, Ind., has used a sunglasses-clad, arm-swinging creature as its logo.

But to Denver’s Great Divide Brewing Co., the beast that adorns the Spring Street business is an abomination that needs to go.

Great Divide filed a federal lawsuit against Red Yeti on Friday, accusing the Southern Indiana company of trademark infringement, deceptive trade practices and unfairly using the image. It seeks an injunction banning Red Yeti from displaying the “confusingly similar” designer, a jury trial and unspecified damages.

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