Friday, August 15, 2014

Muzzling myself: "5 Restaurant Chains Banking on Craft Beer."

Maybe so, but seeing as two of the five are brewpub chains, this article isn't exactly telling us what we'd like to know, and what might actually change the game: When will Ruby Tuesday, Olive Garden and other casuals address their sales decline by getting in the game?

Do their cookie-cutter concepts simply not permit experimentation? Is it better MBA strategy just to spin off new concepts?

What do they do with all those unredeemed gift cards in the checkout lane at WalMart?

5 Restaurant Chains Banking on Craft Beer, by Jason Notte (The Street)

... As of February, visits to casual dining establishments including Olive Garden and Ruby Tuesday are at a six-year low.

People ages 18 through 47 have been shunning such establishments in huge numbers and have dragged down their sales every quarter since 2010, but the numbers get a little better once there's some beer involved. We took a look around the restaurant landscape and found five establishments that are making either the brewpub or taproom model work, with craft beer as a whole benefiting from their efforts.

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