I live vicariously through what Lori Beck, Tyler Trotter and their staff have achieved at the Louisville Beer Store, Holy Grale, and the Gralehaus. They've painstakingly realized ideas that are great fun to conjecture over endless servings of ale, but far harder to actually achieve in the real world.
Trust me on this point.
They've implemented and refined these great ideas and brought them to fruition. They've earned the plaudits they receive now and in the future. Now, read this fine profile of Tyler, Lori and their world(s).
Hauses of the holy: How Tyler Trotter and Lori Beck amassed the beer trifecta — Louisville Beer Store, Holy Grale and Gralehaus, by Sarah Balliet (LEO Weekly)
Lori Beck and Tyler Trotter are the power couple behind the Louisville Beer Store, the Holy Grale bar and restaurant, and the new Gralehaus cafe. Bringing a taste of Europe to Louisvillians — who can be fiercely loyal to Kentucky bourbon and Southern culinary traditions — is, in a word, gutsy. And they’ve taken some heat for it. When they opened the Louisville Beer Store in 2009, reviews were peppered with words like “pretentious” and “hipster.” Their growing pains have most recently included a two-year legal battle with a distributor, which Beck and Trotter are slogging through to keep their doors open. (Since they are still under scrutiny, that story will unfold later this year).
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