Showing posts with label fear. Show all posts
Showing posts with label fear. Show all posts

Thursday, June 28, 2007

A Mug Shots dialogue in LEO.

When I learned that a Louisville Eccentric Observer (LEO) reader had written to the editor of the alternative weekly newspaper to take me to task for a viewpoint expressed in my twice-monthly Mug Shots column, I was absolutely ecstatic.

It meant that someone was reading. You should know that writers are vain that way; we like to be read, as opposed to unread. If any of us tell you differently, don't believe it.

Following is the original letter and the response that I was asked to compose. Since then, I've thought at some length about the perspective expressed by Mr. Knisely, and while I'm sticking with my answer -- rather diplomatic by my usual standards (thanks, Cary) -- it seems to me that his complaint is analogous to that of Harpo Marx, as explained by his brother Chico, who watched as the silent comic angrily tore a book to shreds:

“He gets mad because he can’t read.”

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Not Hoppy

Frequently in Roger Baylor’s Mug Shots column, we readers receive lessons about why we should drink delicious local craft beer, and why we should never waste our time or money on mass-produced and mass-marketed megabrewery beer.

I can relate to the sentiment. Seriously. Being a fan of independent restaurants and music and movies, I naturally see the good reasons for avoiding McBeer or Wal*Beer. But I am consistently frustrated by Baylor and the microbreweries in town for taking such a good idea and making it almost completely inaccessible to those of us who do not enjoy heavy, hoppy beer.

Some of us who do love beer just so happen to honestly prefer a light-tasting (if not low-cal), smooth lager that doesn’t taste like a glass full of hops. What are we to do? Does Baylor’s NABC (New Albanian Brewing Co.) offer us the quality craft beer that we want? There’s BBC, and sure, they rarely have Darby on tap, but it’s never bottled and sold in stores like their other brews. Cumberland Brews? Nope.

If we can’t go to one of the local brewing establishments and get a non-hoppy smooth lager, let alone go home with a couple six-packs to put in the fridge for at-home enjoyment on a Sunday afternoon, is it any wonder that we’ll end up just going to the liquor store on the corner to obtain a light lager that we can afford and whose taste and availability we can rely on? Please, Mr. Baylor & Co., scolding us into drinking beer we don’t like doesn’t help us. We sincerely want to frequent your establishments and stock your local brews in our refrigerators. Please consider crafting a lager that isn’t all humulus, and we’ll gladly consider swearing off the McBeer.

--Derek Knisely, Louisville

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***Editor’s Note: LEO ran this letter by Roger Baylor to see if he had any comments or recommendations. Here’s what he had to say:

I sincerely regret that Mr. Knisely isn’t into Humulus lupulus, but fortunately there are less hoppy styles of beer to suit every prospective beer advocate like him. As these pertain to Louisville’s craft brewers, it should first be remembered that apart from the downtown BBC brewing and bottling facility (Main & Clay), they deal primarily in draft beer, not bottles. Finding a locally brewed “light-tasting … smooth lager” that is both golden and bottled and coming to you at a price point similar to regional and multinational brewers won’t always be easy, because economies of scale differ when it comes to production and distribution.

Furthermore, small craft brewers generally don’t aim to fill stylistic niches like light lager because industrial brewers do them benignly and cheaply. That said, BBC (Shelbyville Road) brews Kolsch; BBC (Main & Clay) has Gold; Browning’s has a Helles; Cumberland Brews makes Cream Ale; and NABC does the dark but very light flavored Community Dark. All of them fit Mr. Knisely’s description, albeit it on tap. Growlers, anyone? —Roger Baylor