British "malt manifesto" in an American context?

There's plenty to think about in this piece. Not all of the points therein are applicable to America or to our craft beer culture, but some points are well taken, and when there is time, I hope to return to them.

I have a manifesto of my own in the works, although it remains sketchy.

The malt manifesto, by Tony Naylor (Guardian Word of Mouth blog)

Current efforts to portray traditional beers as modern unisex drinks seem to be missing the point. It's not bitter on Twitter or the 'ale' in 'female' that counts if you want to turn young, funky types on to cask ales