For the record: The Brewers Association addresses the AB-InBev acquisition of SAB Miller.

Death to chains and multi-nationals.

BREWERS ASSOCIATION STATEMENT ON AB INBEV ACQUISITION OF SABMILLER

Brewers Association
Boulder, CO • July 20, 2016—

Bob Pease, president and CEO of the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American brewers—released the following statement regarding the approval of Anheuser-Busch InBev (ABI) to acquire SABMiller:

Today’s decision by the Department of Justice (DOJ) to approve the acquisition of SABMiller by ABI stipulates many of the safeguards the Brewers Association requested to preserve fair competition and access to market for America’s small and independent craft brewers.

While we continue to believe that the merger of the world’s two largest brewers is bad for both the beer industry and consumers, the DOJ’s significant requirements, including the termination of incentive programs such as the Voluntary Anheuser-Busch Incentive for Performance Program (VAIP), a cap on ABI’s self-distribution volume and other measures to protect distributor independence, appear to address some of our major apprehensions with the merger. With effective enforcement of these provisions, small brewers can rely on their independent distributor partners to access the market. This will help ensure that beer enthusiasts can continue to enjoy a vast variety of options from the more than 4,600 breweries in the U.S.

The Brewers Association will closely examine the consent decree and compliance with its provisions, as well as monitor ABI’s actions, specifically with regard to the acquisition of independent craft brewers. We remain concerned about how past, pending and future acquisitions may shift the dynamics of the current beer market. We will continue to encourage the DOJ to monitor and, where necessary, take action to remedy any anti-competitive effects of ABI’s behavior in the U.S.

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The Pour Fool: "AB/InBev Buys SABMiller: Corporate Cluelessness as Fine Art."

AB/InBev Buys SABMiller: Corporate Cluelessness as Fine Art, by Steve Foolbody (The Pour Fool)

There are times when I stare into the sky with humble earnestness and ask the biggest, most important question of all.

The Pour Fool and I -- were we separated at birth?

I went to the "Bluegrass Beer Geek" page at Facebook and posted the link to this amazing essay, prefacing it with this:

"The Pour Fool is a living, breathing deity."

Alas, only one reply was offered amid the hundreds of "see my latest big haul" photos.

"By 'living, breathing deity', do you mean 'child with too much free time and a keyboard, but poor Google skills'?"

No. I mean this.

This final point is the one I want everyone to remember: it is very possible, even likely, that we current American beer lovers - those who honor the ideals of "Drink Local", independent ownership, small business growth, individual achievement, choices, and better beer - can and should(!) be the generation of drinkers who drive AB/InBev into its eventual niche as a quaint remnant of the infancy of American brewing and a small curiosity section at the end of your supermarket beer aisle. Beers like Bud, Bud Light, Miller, Coors, Pabst, etc., will never disappear entirely because there will always be people who prefer them and that's as it should be. But the relative quality and economic consequences of those beers do not merit their being perennial Top Dog in the American beer marketplace. I'm asking, flat out, that people who truly love and care about craft brewing NOT, ever again, create a stylistic exception which says that a cold Bud Light on a hot afternoon or on your beach weekend in Cabo is allowable. I'm requesting, plainly, that you not reward those brands which sell out to AB with your dollars and your implied approval of their puppet status. I'm asking that you actively seek out locally or domestically-made substitutes for those "summer beers", those insipid Pilsners that are the mega-brewers' only working offering, from the rosters of your local brewers...and they're out there. The majority of American brewers, these days, offer at least a couple of hot-weather beers and many of those actually are Pilsners, but Pilsners done right, with flavor and body and hops and craftsmanship showing with every sip. I'm asking you to simply remove all the corporate beers, the mass-produced, cynical, watery pablum beers from foreign conglomerates, from your worldview. Ignore the entire end of your grocery store cooler that's devoted to the idea that we're all the same and that we value repetition and sameness over Choices and variety.

But White Castle doesn't serve beer.

My sporadic forays into television viewing are reserved for big ticket sporting events, and because these come along quite seldom, I’m spared the inevitable mind softening that accompanies the tube as universal American babysitter.

Whether it’s been six months or six days between viewings, the seemingly unalterable six-pack advertising mentality of America’s bloated corporate megabrewers never ceases to amaze – apparently owing to a target consumer group’s infinite capacity for self-abnegation – or, put simply, dumbing down.

So it was that last evening I saw SAB Miller’s new High Life blurb, wherein a Miller beer truck hurries to a posh eatery to rescue cases of High Life. In such a manner is swill being duly re-globalized owing to the unpardonable sin of being sold at the kind of joint that would vend an $11.50 hamburger.

I’m so old that I can remember just a few years ago, when Miller’s own supermarket positioning and pricing decisions for High Life came very close to destroying the brand’s value, but attention spans apparently are short in American corporate brewing’s inner sanctums.

Permit me to note (yet again) that many, perhaps even most, of the neo-prohibitionist regulatory difficulties faced by all segments of the beer business stem entirely from megabrewing’s stubborn insistence on low common denominator advertising strategies: Cheap beer as the virtual guarantor of anti-social behavior.

Up market wins; down market loses. The wine people understand it. Can you name a single wine maker at any price range who would poke fun at an up-scale eatery’s decision to include it on the wine list?