Showing posts with label Italy. Show all posts
Showing posts with label Italy. Show all posts

Sunday, November 27, 2016

The mustachioed man on the Birra Moretti label gets a trim.

In the mid-1980s, when I first visited Italy, the country was by no means a beer destination.

However, the scene was changing, even then. Demographics were key, as younger Italians gradually rebelled against the wine-centricity of their elders by embracing beer, which at the time meant the usual vapid international golden lagers like Carlsberg and Heineken.

These days, craft/specialty brewing is firmly established in Italy, though less so in Sicily, where we vacationed during Thanksgiving week. There is a world-class beer bar in Catania, our destination, and I'll describe it when there's time.

Of course, Italy always has had standard golden lagers of its own. In the eighties, I preferred Dreher, but it was less common than Peroni Nastro Azzurro and Birra Moretti. Michael "Beer Hunter" Jackson had a high opinion of Moretti LaRossa, an amber, malty lager somewhat after the fashion of a Vienna. Sadly, I saw none of it in Catania.

In terms of mass-market fashion sensibility, a crucial factor in stylish Italia, Birra Moretti always was the hands-down winner, and so it remains. The brewery, which is located in northeastern Italy near Austria, was purchased by Heineken 20-odd years ago, and its trademark mustachioed man has experienced ... shall we say, evolution?

Interestingly, this man was a real person. Here's the story, circa 1942, as explained at Moretti's web site, and followed by the first-generation visuals.


One day, in 1942, the nephew of Luigi Moretti, the founder of the brewery, going out for lunch saw a pleasant-looking man sitting at a table in the Trattoria Boschetti in Udine. There was something unique in that man.




By 2010, there had been a metamorphosis.


What’s changed? For starters, his Reverse Hitler ‘Stache has grown into a Flanders. Also, his de-aged designer has given him the strength to hoist the mug of Moretti with noticeable gusto.




In the 2016 label below, as gracing the bottles I recently drank in Catania, he seems a bit bleached -- and I swear, the mustache keeps getting smaller, although it's probably my imagination.




The bottom line: It's possible I won't drink another Moretti until the next time we visit Italy, but it's strangely comforting to know that this classic imagery persists.

__

Sunday, November 02, 2008

A healthy contingent of Italian craft brews headed this way in December.

Last week I began the task of collating the many pre-orders and gearing up for December, when NABC's annual offering of Saturnalia Winter Solstice selections go on tap. A healthy number of Italian craft beers, which we've considered randomly in this space during the past year or more, have been intended for the holiday period.

Coincidentally, the Sunday edition of the New York Times offers a travel page consideration of the burgeoning Italian microbrewing scene. Thanks to Matthew and Jeff for pointing me to it.

Savoring Italy, One Beer at a Time, by Evan Rail.

“Italian brewers have done a wonderful job of making it clear that they are the same sort of artisans as chefs and others involved in food,” said Stan Hieronymus, the author of “Brew Like a Monk,” who is making his own trip to the region this fall. “That makes a trip to Italy to find more of these beers and to experience them, along with local cuisine, particularly appealing.”

Stan says it all, and if you examine the innovative ingredients being used by these Italian microbreweries, the food pairing possibilities seem limitless. In no particular order, here's the list of Italian beers ordered for Saturnalia.

1 20L Shangrila Shangrila (8.5% abv)
1 20L Birra di Natale Birra di Natale (8.5% abv)
1 20L Krampus Krampus (8% abv)
1 20L Chiostro Chiostro (5%)
1 20L Verdi Imperial Stout (7.5% abv)
1 30L Nora Nora (6.8% abv)
1 20L Malthus Birolla Malthus Birolla (6.5% abv)

And, here's the link to the Italian craft beer promotion we staged earlier in 2008:

Week of July 21, 2008: Carobs, Chestnuts, Chinotto & Chamomile: Italian Microbrewed Specialties.

Tuesday, July 22, 2008

Carobs, Chestnuts, Chinotto & Chamomile: Italian Microbrewed Specialties ... and Spaghetti alla Puttanesca.

(Thanks to John Campbell for help with the following)

Yesterday we tapped four newly available Italian craft beers, which will continue pouring until they're gone. Chocarrubica, Nuovo Mattina, Piccolo Seson and Strada San Felice are each available in 10-ounce pours for $7.00 (see below for descriptions).

This week only, NABC co-owner Amy Baylor is cooking batches of Spaghetti alla Puttanesca, which will be available for $7.50 per serving from today through Saturday, July 26. I've also been cooking this dish for years, since Bluegrass Brewing Company had a version of it on the menu, but I confess to knowing nothing about it until now. Here are highlights from Wikipedia's explanation of Pasta Puttanesca; follow this link to read the rest.

The name originated in Naples[2] after the local prostitutes[3], Pasta alla Puttanesca meaning "Pasta the way a whore would make it". The reason why the dish gained such a name is debated ... one possibility is that the name is a reference to the sauce's hot, spicy flavour and pungent smell.

(Another) story about this dish comes from Diane Seed in her book, Top 100 Pasta Sauces (p. 20):

"My introduction to this famous pasta dish occurred when I overheard two elderly priests discussing the pros and cons of Spaghetti alla Puttanesca ("Whore's spaghetti") as they deliberated over the menu in a Neapolitan restaurant. Made of ingredients found in most Italian
larders, this is also known as Spaghetti alla Buona Donna - or 'Good Woman's Spaghetti' - which can be misleading if one is not familiar with the ironic insult figlio d'una buona donna - son of a good woman."

Certainly racier than I expected. Maybe that's why I love the stuff. Traditional ingredients are olive oil, garlic, onion, pepper flakes, anchovies, tomatoes, capers, Kalamata olives, parsley, basil, and Parmesan cheese.

As for the beers ...

Italy is indisputably Europe’s newest craft beer frontier, with dozens of innovative artisanal breweries coming into existence during the last decade. Courtesy of the groundbreaking importer B. United International, the Public House will be featuring four newly available Italian microbrewed specialties, none seen before on draft in metropolitan Louisville, and each with a twist. The following descriptions come from B. United’s web site.

Chocarrubica
Birrificio Grado Plato … Piedmont region
Malts: Pale malt, Vienna malt, dark malts, oat malt {over 30%}
Spices: Venezuelan cocoa beans, carob
Hops: HallertauerAlc/vol: 7%
Chocarrubica is a top-fermenting oatmeal stout creation of deep black color. The adding of Venezuelan cocoa beans, carobs from the island of Sicily, and large amount of oats {over 30%} gives this unusual Italian creation its silky, chocolaty, and roasty character.

Strada San Felice
Birrificio Grado Plato … Piedmont region
Malts: Pale malt, Vienna malt
Spices: Piedmont chestnuts
Hops: Kent Golding, Saaz
Alc/vol: 8%
This 8% alc. amber-colored beer, is actually bottom-fermented. The flavor and aroma of local chestnuts gives Strada San Felice its original and distinctive personality. All the chestnuts are grown in Piemonte, in a very famous area for chestnut trees. They are then dried over a wood-fire. It pairs well with traditional autumn and winter cuisine such as game and stews.

Seson
Piccolo Birrificio … Liguria region
Spices: Juniper, chinotto peel, coriander
Hops: Hallertauer
Style: Saison
Malts: Pale malt, Vienna malt, wheat malt
Seson, rated Italian’s best Saison-style interpretation in 2006, is spiced with, among others, chinotto {a small bitter citrus fruit, which is now under the protection of the Slow Food organization), and matured in Chardonnay wooden barrels.

Appearance: Big yellowish foam, orange-golden color
Aroma: Citrusy, touch of lemon and lime, grainy
Flavor: Pronounced citrusy notes, turning bitter {chinotto influence!} and tart , very well balanced against its malt sweetness
Finish: Blend of citrusy, bitter-tart character lingers forever

Chinotto: small bitter citrus fruit from the chinotte {myrtle-leaved orange tree}. It grows in the regions of Liguria, Tuscany, Sicily and Calabria. It is of bitter and sweet taste and often served as aperitif to open the palate.

Nuovo Mattina
Birrificio del Ducatio … Emilia Romagna region
Style: Italian saison style
Malts: Pale malt, unmalted & malted wheat malt, oats, rye malt
Hops: Hallertauer, Chinook
Spices/fruits/herbs: Coriander, ginger, green pepper, chamomile; licorice
Alc/vol: 5.9 %

Wednesday, July 02, 2008

Week of July 21, 2008: Carobs, Chestnuts, Chinotto & Chamomile: Italian Microbrewed Specialties.

NABC/Rich O’s themed guest beer weeks are coming throughout July.

Week of July 21, 2008
Carobs, Chestnuts, Chinotto & Chamomile: Italian Microbrewed Specialties

Italy is indisputably Europe’s newest craft beer frontier, with dozens of innovative artisanal breweries coming into existence during the last decade. Courtesy of the groundbreaking importer B. United International, the Public House will be featuring four newly available Italian microbrewed specialties, none seen before on draft in metropolitan Louisville, and each with a twist. The following descriptions come from B. United’s web site.

Chocarrubica
Birrificio Grado Plato … Piedmont region
Malts: Pale malt, Vienna malt, dark malts, oat malt {over 30%}
Spices: Venezuelan cocoa beans, carob
Hops: HallertauerAlc/vol: 7%
Chocarrubica is a top-fermenting oatmeal stout creation of deep black color. The adding of Venezuelan cocoa beans, carobs from the island of Sicily, and large amount of oats {over 30%} gives this unusual Italian creation its silky, chocolaty, and roasty character.

Strada San Felice
Birrificio Grado Plato … Piedmont region
Malts: Pale malt, Vienna malt
Spices: Piedmont chestnuts
Hops: Kent Golding, Saaz
Alc/vol: 8%
This 8% alc. amber-colored beer, is actually bottom-fermented. The flavor and aroma of local chestnuts gives Strada San Felice its original and distinctive personality. All the chestnuts are grown in Piemonte, in a very famous area for chestnut trees. They are then dried over a wood-fire. It pairs well with traditional autumn and winter cuisine such as game and stews.

Seson
Piccolo Birrificio … Liguria region
Spices: Juniper, chinotto peel, coriander
Hops: Hallertauer
Style: Saison
Malts: Pale malt, Vienna malt, wheat malt
Seson, rated Italian’s best Saison-style interpretation in 2006, is spiced with, among others, chinotto {a small bitter citrus fruit, which is now under the protection of the Slow Food organization), and matured in Chardonnay wooden barrels.

Appearance: Big yellowish foam, orange-golden color
Aroma: Citrusy, touch of lemon and lime, grainy
Flavor: Pronounced citrusy notes, turning bitter {chinotto influence!} and tart , very well balanced against its malt sweetness
Finish: Blend of citrusy, bitter-tart character lingers forever

Chinotto: small bitter citrus fruit from the chinotte {myrtle-leaved orange tree}. It grows in the regions of Liguria, Tuscany, Sicily and Calabria. It is of bitter and sweet taste and often served as aperitif to open the palate.
Align Left
Nuovo Mattina
Birrificio del Ducatio … Emilia Romagna region
Style: Italian saison style
Malts: Pale malt, unmalted & malted wheat malt, oats, rye malt
Hops: Hallertauer, Chinook
Spices/fruits/herbs: Coriander, ginger, green pepper, chamomile; licorice
Alc/vol: 5.9 %

Tuesday, July 01, 2008

NABC/Rich O’s themed guest beer weeks are coming in July.

Much time has been spent recently beating the drum about NABC's house beers, but of course we're still serving great beers from America and abroad. Rather than hoard everything for the periodic festivals, I've decided that it might be more fun to throw a few kegs on the board during July (and August, but I haven't gotten there yet) and see what happens.

Here's the overview. The specifics will follow over the next couple of days.

Week of July 7, 2008
Victory Brewing Company Drafts (Finally) Invade Indiana

Hop Devil, Prima Pils and Golden Monkey on tap, and Victory Flight Night on Tuesday, July 8.

Week of July 14, 2008
Draft Hoosier Brews for Indiana Beer Week
A new event, Indiana Beer Week, has been organized by the Brewers of Indiana Guild. NABC will have a quartet of rare Hoosier brews on tap.

Week of July 21, 2008
Carobs, Chestnuts, Chinotto & Chamomile: Italian Microbrewed Specialties
Four newly available Italian microbrewed specialties, none seen before on draft in metropolitan Louisville.

Week of July 28, 2008
Dogfish Head Off-Kilter Sixers

Selected sixth barrels of rare Dogfish Head specialties.

Stay tuned ... details are following.

Tuesday, September 04, 2007

Is the planet ready for blueberry barley wine?

From Italy, no less?

Tonight’s exercise in culture shock achieves its sly but soothing surprise by means of offbeat locality and unexpected components. Birra Artigianale Draco comes to us from the prolific importing firm of B. United International via Montegioco, the Italian town where Birrificio Montegioco was founded in 2005.

For those like me who are as yet unaccustomed to seeing Italy as a rising player in good beer, Montegioco is located between Milan (to the north) and Genoa (to the south) in easternmost Piedmont, just on the border with Lombardy. A morning’s drive to the west brings you to the shroud of Turin, while Venetian gondolas ply murky waters a few hours toward Slovenia.

I visited Italy three times during the 1980’s, and never since. My memories are of improbably marvelous red wine plunked from store shelves for a dollar a bottle, and 2/3 liter bottles of low-key golden lager consumed with salami sandwiches on park benches offering the best view of dusky local gals eating ice cream in the shadow of destination cathedrals.

That B. United International is aggressively pioneering the distribution of today's new generation of Italian craft beers can be seen in a portfolio that includes 18 beers brewed by five different breweries: Baladin, Como, Italiano, Montegioco and Troll.

To be sure, Shelton Brothers retains the variable Flanders-style sour red Panil Barriquee, which was one of my favorite new imports two years ago but unfortunately shipped stateside as flat as the Belgian seaside landscape in 2006.

Perhaps the sourish tide will turn with the next batch.

What’s more, these upstart Italian brewers are pushing the stylistic envelope, producing traditional European types like Saison, Pilsner and Bock, but also using cherries, peaches, chestnuts and spices. Alcohol contents range from the middle threes to the 11% listed for Draco, which bears a label depicting a dragon breathing fire into a chalice – or perhaps absorbing flames from it?

Long ago, the world of beer became so unpredictable that locating a mean between low and high expectations is virtually impossible, but in the case of Draco, I’m very pleased with the results.

The nose titillates with rum-like plum, raisin and candy sugar, and to these flavors is added a fruitiness that I’m trusting derives at least in part from he added blueberries, which reminds me of the vague fruitiness of He’Brew Origin Pomegranate Ale. Draco’s overall effect is quintessentially Belgian, and not unlike the fruit juicy punch of Gulden Draak, a perennial best seller at the Public House.

Thinking back to Italy in my twenties, surely I can do without the dreary lagers of youth, but right about now I’d kill for classically aged salami.